Top Ads on Malmö

Malmö Background Introduction:

The perfect breakfast experience in Heliopolis! Treat yourself with Malmö's luxurious breakfast in a relaxing atmosphere.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Malmö has been advertising and marketing on Facebook for many years. And Malmö has placed 385 of ads on the Facebook platform in the last month. In the past few years,Malmö has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Malmö on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Malmö. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Malmö.


1.Malmö Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Malmö  Malmö  Malmö
Page Categories  Paintball Center  High School  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Malmö Marketing Objectives Analysis: 

Malmö has been operating in Paintball Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Malmö best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Malmö Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Höllviken Paintball Arena  4ans Gymnasium N/A 
Ad Copy Text   TÄVLING! VINN ETT PAINTBALLSPEL FÖR DIG & DINA VÄNNER! Sommaren är här på riktigt & vi gäs...  Glad sommar och ett skönt sommarlov önskar 4ans Gymnasium er alla. ☀️  no setting
Link Description   TÄVLING! VINN ETT PAINTBALLSPEL FÖR DIG & DINA VÄNNER! Sommaren är här på riktigt & vi gästas av mängder av glada besökare, detta vill vi fira med en tävling! Tävlingen är enkel, gilla vår sida, tagga 2 vänner du velat ta med dig till oss & dela det här inlägget! Det som står på spel är ett paintballtillfälle för dig & upp till 9 vänner hos oss i sommar - värde 3000kr!☀️ ✅Gilla sidan ✅ Tagga två vänner i kommentarsfältet ✅Dela inlägget Vi kommer att kontakta vinnaren per PM så håll koll på er skräppost, av integritetsskäl väljer vinnaren om vi får publicera namnet här i våra sociala medier! Glad sommar & varmt välkomna till oss på Höllviken Paintball Arena! Tävlingsvillkor finns på vår hemsida -!  Glad sommar och ett skönt sommarlov önskar 4ans Gymnasium er alla. ☀️  N/A
Website Link
Text Word Count 792  75  0
Like 45  143  0

Malmö Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Malmö Top 1 ads got 45 likes. Malmö uses a sentence with the finishing touch title: “Höllviken Paintball Arena”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Malmö shared 792 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Malmö should continue to optimize the ad content.

3.Malmö Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Others
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-20  2020-01-30-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Malmö are successful.

Malmö Creative Analysis: 

Malmö placed a Image ad in 2020-06-17-2020-06-20, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Malmö Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Swedish  Swedish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Malmö has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Malmö Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-20  2020-01-30-2020-06-20
During  4 days  4 days 143 days 
Like  45  143  0
Share  28  2  0
Comment  24  6  0

Advertising effectiveness is a direct manifestation of advertising. Malmö ‘s Top 1 ad received 45 likes, 28 shares, 24 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Malmö, helping Malmö to grasp the ad data more clearly.