Top Ads on Malmö Centralstation

Malmö Centralstation Background Introduction:

Platsen där du kan mötas, äta, jobba, handla och komma ut i världen och komma hem. Välkommen.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Malmö Centralstation has been advertising and marketing on Facebook for many years. And Malmö Centralstation has placed 3 of ads on the Facebook platform in the last month. In the past few years,Malmö Centralstation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Malmö Centralstation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Malmö Centralstation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Malmö Centralstation.

BigSpy

1.Malmö Centralstation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Malmö Centralstation  Malmö Centralstation  Malmö Centralstation
Page Categories  Train Station  Train Station  Train Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Malmö Centralstation Marketing Objectives Analysis: 

Malmö Centralstation has been operating in Train Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Malmö Centralstation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Malmö Centralstation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Malmö Centralstation  Malmö Centralstation Läsning för resan 
Ad Copy Text  Fortsätt supporta dina bästa lunchhak! Ta en take away, tvätta händerna, håll avståndet och ta...  Ska du ut på äventyr i vinter? Lås in det du håller kärt i våra förvaringsboxar!  Vill du ha något att läsa på resan? Du hittar tusentals sorgliga, roliga, romantiska, smarta, hå...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 123  87  134
Like 83  6  13

Malmö Centralstation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Malmö Centralstation Top 1 ads got 83 likes. Malmö Centralstation uses a sentence with the finishing touch title: “Malmö Centralstation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Malmö Centralstation shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Malmö Centralstation should continue to optimize the ad content.

3.Malmö Centralstation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-14-2020-05-20  2020-02-03-2020-02-08  2019-04-30-2019-05-05
Landing Page Link  https://www.facebook.com/169934813042110/posts/2863288157040082/  https://www.facebook.com/169934813042110/posts/2711928098842756/   https://www.facebook.com/malmoc/videos/261767644632896/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Malmö Centralstation are successful.

Malmö Centralstation Creative Analysis: 

Malmö Centralstation placed a Video ad in 2020-04-14-2020-05-20, and got 83 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Malmö Centralstation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  N/A  Sweden
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Malmö Centralstation has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Malmö Centralstation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-05-20  2020-02-03-2020-02-08  2019-04-30-2019-05-05
During  37 days  6 days 6 days 
Like  83  6  13
Share  4  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Malmö Centralstation ‘s Top 1 ad received 83 likes, 4 shares, 3 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Malmö Centralstation, helping Malmö Centralstation to grasp the ad data more clearly.