Top Ads on Mallplaza

Mallplaza Background Introduction:

Mallplaza es la principal cadena de Centros Urbanos de Chile, con 15 Malls a lo largo del país. ¡Más vida a mi ciudad!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mallplaza has been advertising and marketing on Facebook for many years. And Mallplaza has placed 195 of ads on the Facebook platform in the last month. In the past few years,Mallplaza has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mallplaza on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mallplaza. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mallplaza.

1.Mallplaza Top 3 Ads Basic Understanding

	top1	top2	top3
Name	Mallplaza	Mallplaza	Mallplaza
Page Categories	Shopping Mall	Shopping Mall	Shopping Mall
Marketing Objectives	Other	Other	Other
ECommerce Softwares	N/A	N/A	wordpress

Mallplaza Marketing Objectives Analysis:

Mallplaza has been operating in Shopping Mall for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mallplaza best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mallplaza Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Mallplaza	Mallplaza	Regala a papá sin IVA
Ad Copy Text	En Mallplaza Antofagasta vamos paso a paso Te recomendamos agendar tu visita en la nueva Fila Virtu...	Elige tu comida favorita en el patio de comidas de Mallplaza Trébol y disfruta en tu casa . Revisa...	Te esperamos este viernes 19 de Junio en el primer día sin IVA, tendremos horario extendido de 6am ...
Link Description	N/A	N/A	Agéndate para el día sin IVA con Mallplaza
Website Link	antofagasta.mallplaza.cl	bit.ly	accesorapido.mallplazamanizales.com
CTA	WATCH_MORE	WATCH_MORE	LEARN_MORE
Text Word Count	357	170	151
Like	48	27	34

Mallplaza Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. Mallplaza Top 1 ads got 48 likes. Mallplaza uses a sentence with the finishing touch title: “Mallplaza”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mallplaza shared 357 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mallplaza should continue to optimize the ad content.

3.Mallplaza Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Video	Carousel	Video
Ad Time	2020-06-12-2020-06-19	2020-06-10-2020-06-18	2020-06-18-2020-06-18
Landing Page Link	https://antofagasta.mallplaza.cl/fila-virtual-en-mallplaza-antofagasta/index.html?utm_source=facebook_instagram&utm_medium=gifpost_cpc&utm_campaign=informativo&utm_term=mpan&utm_content=filavirtual2020_hym	https://trebol.mallplaza.cl/horarios/index.html	https://accesorapido.mallplazamanizales.com/?utm_source=facebook&utm_medium=cpm&utm_campaign=dia_sin_iva&utm_content=ppv

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mallplaza are successful.

Mallplaza Creative Analysis:

Mallplaza placed a Video ad in 2020-06-12-2020-06-19, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mallplaza Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	Venezuela,Chile	N/A	N/A
Language	Croatian	Croatian	Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mallplaza has the best conversion in Venezuela,Chile, and can advertise more in Venezuela,Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mallplaza Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-06-12-2020-06-19	2020-06-10-2020-06-18	2020-06-18-2020-06-18
During	8 days	9 days	1 days
Like	48	27	34
Share	16	2	5
Comment	23	4	10

Advertising effectiveness is a direct manifestation of advertising. Mallplaza ‘s Top 1 ad received 48 likes, 16 shares, 23 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mallplaza, helping Mallplaza to grasp the ad data more clearly.