Top Ads on Malibu Rum

Malibu Rum Background Introduction:

The official Malibu Rum Page. Drink with moderation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Malibu Rum has been advertising and marketing on Facebook for many years. And Malibu Rum has placed 15 of ads on the Facebook platform in the last month. In the past few years,Malibu Rum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Malibu Rum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Malibu Rum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Malibu Rum.

BigSpy

1.Malibu Rum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Malibu Rum  Malibu Rum  Malibu Rum
Page Categories  Drink  Drink  Drink
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Malibu Rum Marketing Objectives Analysis: 

Malibu Rum has been operating in Drink for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Malibu Rum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Malibu Rum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bringing Sunshine Home  Bringing Sunshine Home Malibu Rum 
Ad Copy Text  Why not refresh old memories, bring summer home and share #ABitOfSunshine with your roommates? Pleas...  -  Make new awesome memories by adding a bit of sunshine to your drinks and backgrounds! ☀ Show us ho...
Link Description  N/A  N/A  N/A
Website Link  www.maliburumdrinks.com  www.maliburumdrinks.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 144  207  159
Like 8  92  8

Malibu Rum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Malibu Rum Top 1 ads got 8 likes. Malibu Rum uses a sentence with the finishing touch title: “Bringing Sunshine Home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Malibu Rum shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Malibu Rum should continue to optimize the ad content.

3.Malibu Rum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-17  2020-06-07-2020-06-16  2020-05-08-2020-05-09
Landing Page Link  https://www.maliburumdrinks.com/ca/  https://www.maliburumdrinks.com/ca/   https://www.facebook.com/78239021317/posts/10158600400596318/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Malibu Rum are successful.

Malibu Rum Creative Analysis: 

Malibu Rum placed a Video ad in 2020-06-16-2020-06-17, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Malibu Rum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Malibu Rum has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Malibu Rum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-07-2020-06-16  2020-05-08-2020-05-09
During  2 days  10 days 2 days 
Like  8  92  8
Share  0  60  0
Comment  2  36  0

Advertising effectiveness is a direct manifestation of advertising. Malibu Rum ‘s Top 1 ad received 8 likes, 0 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Malibu Rum, helping Malibu Rum to grasp the ad data more clearly.