Top Ads on Malaysia Airlines

Malaysia Airlines Background Introduction:

This is the official Facebook of Malaysia Airlines. We're online from Monday to Friday from 10am - 5pm (GMT+8). E-mail us at

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Malaysia Airlines has been advertising and marketing on Facebook for many years. And Malaysia Airlines has placed 406 of ads on the Facebook platform in the last month. In the past few years,Malaysia Airlines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Malaysia Airlines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Malaysia Airlines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Malaysia Airlines.


1.Malaysia Airlines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Malaysia Airlines  Malaysia Airlines  Malaysia Airlines
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Malaysia Airlines Marketing Objectives Analysis: 

Malaysia Airlines has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Malaysia Airlines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Malaysia Airlines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Malaysia Airlines  Malaysia Airlines Malaysia Airlines 
Ad Copy Text  Pack in more savings when you book your flights with your JCB card.  Pack in more savings when you book your flights with your JCB card.  Pack in more savings when you book your flights with your JCB card.
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 67  67  67
Like 78  145  16

Malaysia Airlines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Malaysia Airlines Top 1 ads got 78 likes. Malaysia Airlines uses a sentence with the finishing touch title: “Malaysia Airlines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Malaysia Airlines shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Malaysia Airlines should continue to optimize the ad content.

3.Malaysia Airlines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-11-2020-03-11  2020-02-20-2020-03-11  2020-01-29-2020-03-11
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Malaysia Airlines are successful.

Malaysia Airlines Creative Analysis: 

Malaysia Airlines placed a Carousel ad in 2020-03-11-2020-03-11, and got 78 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Malaysia Airlines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Malaysia Airlines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Malaysia Airlines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-11-2020-03-11  2020-02-20-2020-03-11  2020-01-29-2020-03-11
During  1 days  21 days 43 days 
Like  78  145  16
Share  0  8  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Malaysia Airlines ‘s Top 1 ad received 78 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Malaysia Airlines, helping Malaysia Airlines to grasp the ad data more clearly.