Top Ads on Makro Portugal

Makro Portugal Background Introduction:

Bem-vindo à página oficial da Makro Portugal. Com 10 lojas em Portugal, oferecemos as melhores soluções para quem quer + para o seu negócio.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Makro Portugal has been advertising and marketing on Facebook for many years. And Makro Portugal has placed 13 of ads on the Facebook platform in the last month. In the past few years,Makro Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Makro Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Makro Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Makro Portugal.

BigSpy

1.Makro Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Makro Portugal  Makro Portugal  Makro Portugal
Page Categories  Restaurant Wholesaler  Restaurant Wholesaler  Restaurant Wholesaler
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Makro Portugal Marketing Objectives Analysis: 

Makro Portugal has been operating in Restaurant Wholesaler for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Makro Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Makro Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Makro Portugal  Makro Portugal Makro Portugal 
Ad Copy Text  Não perca o início das comemorações dos nossos 30 anos e aproveite as promoções com 30% de des...  30 anos, dezenas de produtos com 30% desconto. Não perca o início das comemorações do nosso trig...  30 anos não são 30 dias, por isso é hora de começar a celebrar. Aproveite e não perca os 30% de...
Link Description  N/A  N/A  N/A
Website Link  mko.pt  mko.pt  mko.pt
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 231  268  262
Like 64  99  5

Makro Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Makro Portugal Top 1 ads got 64 likes. Makro Portugal uses a sentence with the finishing touch title: “Makro Portugal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Makro Portugal shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Makro Portugal should continue to optimize the ad content.

3.Makro Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-02-21-2020-02-26  2020-02-21-2020-02-24  2020-02-21-2020-02-21
Landing Page Link  https://promocoes.makro.pt/30-anos-makro/page/1?_ga=2.156815672.2095898156.1581936527-472881330.1570189715&fbclid=IwAR1yMAMgOu4lgdRptAmBdaMRZgxShSa4p5qTJr_7w2cQLcMlN0dhxgztEA8  https://promocoes.makro.pt/30-anos-makro/page/1?_ga=2.156815672.2095898156.1581936527-472881330.1570189715&fbclid=IwAR2bdZhJ_42JoNvxu7HHYNLm3MjLaJUFRsnkBjyI6L4TTRGgGRuzsvwvGnE   https://promocoes.makro.pt/30-anos-makro/page/1?_ga=2.156815672.2095898156.1581936527-472881330.1570189715&fbclid=IwAR3RGlue5DpSxD2Je7U0v3BGKUtaKDhqJK293qRayaKN7JAx02jFdenN60k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Makro Portugal are successful.

Makro Portugal Creative Analysis: 

Makro Portugal placed a Carousel ad in 2020-02-21-2020-02-26, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Makro Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Lithuanian  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Makro Portugal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Makro Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-02-26  2020-02-21-2020-02-24  2020-02-21-2020-02-21
During  6 days  4 days 1 days 
Like  64  99  5
Share  2  2  1
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. Makro Portugal ‘s Top 1 ad received 64 likes, 2 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Makro Portugal, helping Makro Portugal to grasp the ad data more clearly.