Top Ads on Major League Soccer (MLS)

Major League Soccer (MLS) Background Introduction:

Welcome to the Official Facebook page of Major League Soccer. http://mlssoccer.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Major League Soccer (MLS) has been advertising and marketing on Facebook for many years. And Major League Soccer (MLS) has placed 52 of ads on the Facebook platform in the last month. In the past few years,Major League Soccer (MLS) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Major League Soccer (MLS) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Major League Soccer (MLS). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Major League Soccer (MLS).

BigSpy

1.Major League Soccer (MLS) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Major League Soccer (MLS)  Major League Soccer (MLS)  Major League Soccer (MLS)
Page Categories  Sports League  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Major League Soccer (MLS) Marketing Objectives Analysis: 

Major League Soccer (MLS) has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Major League Soccer (MLS) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Major League Soccer (MLS) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Men's LA Galaxy New Era Navy Tag Turn 9FIFTY Adjustable Hat  So many PKs the goalkeepers had to take one! David Guetta / United at Home - Fundraising Live from NYC 
Ad Copy Text  New Gear Alert Get the latest jerseys and training gear from your favorite clubs at MLSStore.com!  1️⃣1️⃣ rounds of penalties with goalkeepers taking them too?  ⚽️ Soccer friends, help us raise money for NYC Mayors Fund and Feeding America Let's do this Da...
Link Description  N/A  N/A  N/A
Website Link  www.mlsstore.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW    
Text Word Count 97  69  153
Like 0  7219  543

Major League Soccer (MLS) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Major League Soccer (MLS) Top 1 ads got 0 likes. Major League Soccer (MLS) uses a sentence with the finishing touch title: “Men's LA Galaxy New Era Navy Tag Turn 9FIFTY Adjustable Hat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Major League Soccer (MLS) shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Major League Soccer (MLS) should continue to optimize the ad content.

3.Major League Soccer (MLS) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-28-2020-06-11  2020-05-28-2020-06-04  2020-05-30-2020-05-31
Landing Page Link  https://www.mlsstore.com/portland-timbers/mens-portland-timbers-new-era-black-primary-logo-59fifty-fitted-hat/t-25563658+p-0316508051475+z-9-2838913998?_s=bm-mlssoccercom-MLS-Summer_Launch_2020-IMRE-5292020&fbclid=IwAR1G0-yZWeR7enGw5lAjanS7KhlV2soGHLTc7HAkhWoGfM1E7RPJipa9kNs  https://www.facebook.com/MLS/videos/589856655068030/   https://www.facebook.com/MLS/videos/584129909206963/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Major League Soccer (MLS) are successful.

Major League Soccer (MLS) Creative Analysis: 

Major League Soccer (MLS) placed a Carousel ad in 2020-05-28-2020-06-11, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Major League Soccer (MLS) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Romania,United Arab Emirates,China  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Major League Soccer (MLS) has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Major League Soccer (MLS) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-11  2020-05-28-2020-06-04  2020-05-30-2020-05-31
During  15 days  8 days 2 days 
Like  0  7219  543
Share  16  938  203
Comment  0  172  268

Advertising effectiveness is a direct manifestation of advertising. Major League Soccer (MLS) ‘s Top 1 ad received 0 likes, 16 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Major League Soccer (MLS), helping Major League Soccer (MLS) to grasp the ad data more clearly.