Top Ads on Major League Soccer (MLS)
Major League Soccer (MLS) Background Introduction:
Welcome to the Official Facebook page of Major League Soccer. http://mlssoccer.com
Major League Soccer (MLS) has been advertising and marketing on Facebook for many years. And Major League Soccer (MLS) has placed 52 of ads on the Facebook platform in the last month. In the past few years,Major League Soccer (MLS) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Major League Soccer (MLS) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Major League Soccer (MLS). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Major League Soccer (MLS).
1.Major League Soccer (MLS) Top 3 Ads Basic Understanding
|Name||Major League Soccer (MLS)||Major League Soccer (MLS)||Major League Soccer (MLS)|
|Page Categories||Sports League||Sports League||Sports League|
Major League Soccer (MLS) Marketing Objectives Analysis:
Major League Soccer (MLS) has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Major League Soccer (MLS) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Major League Soccer (MLS) Top 3 Ads Content Display
|Ad Headline||Men's LA Galaxy New Era Navy Tag Turn 9FIFTY Adjustable Hat||So many PKs the goalkeepers had to take one!||David Guetta / United at Home - Fundraising Live from NYC|
|Ad Copy Text||New Gear Alert Get the latest jerseys and training gear from your favorite clubs at MLSStore.com!||1️⃣1️⃣ rounds of penalties with goalkeepers taking them too?||⚽️ Soccer friends, help us raise money for NYC Mayors Fund and Feeding America Let's do this Da...|
|Text Word Count||97||69||153|
Major League Soccer (MLS) Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Major League Soccer (MLS) Top 1 ads got 0 likes. Major League Soccer (MLS) uses a sentence with the finishing touch title: “Men's LA Galaxy New Era Navy Tag Turn 9FIFTY Adjustable Hat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Major League Soccer (MLS) shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Major League Soccer (MLS) should continue to optimize the ad content.
3.Major League Soccer (MLS) Top 3 Ads Creative Selection
|Landing Page Link||https://www.mlsstore.com/portland-timbers/mens-portland-timbers-new-era-black-primary-logo-59fifty-fitted-hat/t-25563658+p-0316508051475+z-9-2838913998?_s=bm-mlssoccercom-MLS-Summer_Launch_2020-IMRE-5292020&fbclid=IwAR1G0-yZWeR7enGw5lAjanS7KhlV2soGHLTc7HAkhWoGfM1E7RPJipa9kNs||https://www.facebook.com/MLS/videos/589856655068030/||https://www.facebook.com/MLS/videos/584129909206963/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Major League Soccer (MLS) are successful.
Major League Soccer (MLS) Creative Analysis:
Major League Soccer (MLS) placed a Carousel ad in 2020-05-28-2020-06-11, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Major League Soccer (MLS) Top 3 Ads Audience Analysis:
|Country||United States||Romania,United Arab Emirates,China||N/A|
Major League Soccer (MLS) has the best conversion in United States, and can advertise more in United States in the future.
5.Major League Soccer (MLS) Top 3 Ads Performance Display
|During||15 days||8 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Major League Soccer (MLS) ‘s Top 1 ad received 0 likes, 16 shares, 0 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Major League Soccer (MLS), helping Major League Soccer (MLS) to grasp the ad data more clearly.