Top Ads on Magnum Photos
Magnum Photos Background Introduction:
"Magnum is a community of thought, a shared human quality, a curiosity about what is going on in the world, a respect for what is going on and a desire to transcribe it visually." - Henri Cartier-Bresson
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Magnum Photos has been advertising and marketing on Facebook for many years. And Magnum Photos has placed 1057 of ads on the Facebook platform in the last month. In the past few years,Magnum Photos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Magnum Photos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Magnum Photos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Magnum Photos.
1.Magnum Photos Top 3 Ads Basic Understanding
|Name||Magnum Photos||Magnum Photos||Magnum Photos|
|Page Categories||Media/News Company||Media/News Company||Media/News Company|
Magnum Photos Marketing Objectives Analysis:
Magnum Photos has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Magnum Photos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Magnum Photos Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Alec Soth Teaches Photographic Storytelling||Alec Soth Teaches Photographic Storytelling||Alec Soth Teaches Photographic Storytelling|
|Ad Copy Text||Available now! Gain unprecedented access to Alec Soth in the studio and on location in the new onlin...||Available now! Gain unprecedented access to Alec Soth in the studio and on location in the new onlin...||Available now! Gain unprecedented access to Alec Soth in the studio and on location in the new onlin...|
|Link Description||This course offers unique insight into Soth’s practice and process through in-depth interviews, on-location shoots, practical demonstrations and more.||This course offers unique insight into Soth’s practice and process through in-depth interviews, on-location shoots, practical demonstrations and more.||This course offers unique insight into Soth’s practice and process through in-depth interviews, on-location shoots, practical demonstrations and more.|
|Text Word Count||128||128||128|
Magnum Photos Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Magnum Photos Top 1 ads got 520 likes. Magnum Photos uses a sentence with the finishing touch title: “Alec Soth Teaches Photographic Storytelling”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Magnum Photos shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Magnum Photos should continue to optimize the ad content.
3.Magnum Photos Top 3 Ads Creative Selection
|Landing Page Link||https://www.magnumphotos.com/learn/course/alec-soth-photographic-storytelling/?utm_source=fb&utm_medium=paidsocial&utm_campaign=ONLINE-EDU-SALE-FB-EN-MOBILE-STILL-NOV&utm_content=SOA-AD01+-+Copy+4+-+Image+12&utm_term=GEN-PHOTOG-FANS-freetrial||https://learn.magnumphotos.com/course/alec-soth-photographic-storytelling/||https://www.magnumphotos.com/learn/course/alec-soth-photographic-storytelling/?utm_source=fb&utm_medium=paidsocial&utm_campaign=ONLINE-EDU-SALE-FB-EN-MOBILE-STILL-NOV&utm_content=SOA-AD01+-+Copy+3&utm_term=GEN-PHOTOG-FANS-freetrial|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Magnum Photos are successful.
Magnum Photos Creative Analysis:
Magnum Photos placed a Image ad in 2019-11-12-2020-06-01, and got 520 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Magnum Photos Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Magnum Photos has the best conversion in Italy, and can advertise more in Italy in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Magnum Photos Top 3 Ads Performance Display
|During||203 days||192 days||53 days|
Advertising effectiveness is a direct manifestation of advertising. Magnum Photos ‘s Top 1 ad received 520 likes, 44 shares, 6 comments in just 203 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Magnum Photos, helping Magnum Photos to grasp the ad data more clearly.