Top Ads on Magic Bus

Magic Bus Background Introduction:

Magic Bus, founded in 1999, is a non-profit organisation that works with more than 3.75K children & 7.6K volunteers from marginalised communities in India.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Magic Bus has been advertising and marketing on Facebook for many years. And Magic Bus has placed 6 of ads on the Facebook platform in the last month. In the past few years,Magic Bus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Magic Bus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Magic Bus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Magic Bus.


1.Magic Bus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Magic Bus  Magic Bus  Magic Bus
Page Categories  Nonprofit Organization  Performing Arts  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

Magic Bus Marketing Objectives Analysis: 

Magic Bus has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Magic Bus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Magic Bus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1200 can protect 2 families from COVID-19  The Songs, The Look, The Feel of The Woodstock Era Magic bus kids wear 
Ad Copy Text  #COVID19 has pushed us in a race against time, we need your urgent help. #magicbus is hoping to reac...  Join in this journey to that magical, creative, colorful era of music in American history, the Woods...  Shop Now for the best deals and latest styles in clothing for Girls, Boys & Toddlers. #MagicBusKids...
Link Description  Magic Bus  N/A  N/A
Website Link
Text Word Count 220  856  146
Like 1484  58  6

Magic Bus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Magic Bus Top 1 ads got 1484 likes. Magic Bus uses a sentence with the finishing touch title: “1200 can protect 2 families from COVID-19”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Magic Bus shared 220 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Magic Bus should continue to optimize the ad content.

3.Magic Bus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-11-2020-06-10  2019-04-21-2019-04-26  2019-03-13-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Magic Bus are successful.

Magic Bus Creative Analysis: 

Magic Bus placed a Image ad in 2020-05-11-2020-06-10, and got 1484 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Magic Bus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  United States  India
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Magic Bus has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Magic Bus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-10  2019-04-21-2019-04-26  2019-03-13-2019-04-22
During  31 days  6 days 41 days 
Like  1484  58  6
Share  59  21  0
Comment  14  9  0

Advertising effectiveness is a direct manifestation of advertising. Magic Bus ‘s Top 1 ad received 1484 likes, 59 shares, 14 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Magic Bus, helping Magic Bus to grasp the ad data more clearly.