Top Ads on Magento
Magento Background Introduction:
Magento, an Adobe company, offers flexible, scalable eCommerce solutions designed to help businesses grow and succeed online.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Magento has been advertising and marketing on Facebook for many years. And Magento has placed 324 of ads on the Facebook platform in the last month. In the past few years,Magento has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Magento on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Magento. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Magento.
1.Magento Top 3 Ads Basic Understanding
|Page Categories||Software||Internet Company||Internet Company|
Magento Marketing Objectives Analysis:
Magento has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Magento best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Magento Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||eCommerce Best Practices in the Luxury Goods Industry | OneStepCheckout's blog||N/A||Migrate / Upgrade to Magento 2.3 with Pearl Theme.|
|Ad Copy Text||eCommerce Best Practices in the Luxury Goods Industry: See what the most successful stores do. Can ...||no setting||no setting|
|Link Description||Selling Luxury Goods online? Here are all the latest stats on the market, latest moves of the biggest players like Farfetch, Net a Porter and 24 Sèvres (LVMH) and the must have features and services that your online store needs to succeed.||N/A||N/A|
|Text Word Count||225||0||0|
Magento Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Magento Top 1 ads got 0 likes. Magento uses a sentence with the finishing touch title: “eCommerce Best Practices in the Luxury Goods Industry | OneStepCheckout's blog”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Magento shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Magento should continue to optimize the ad content.
3.Magento Top 3 Ads Creative Selection
|Landing Page Link||https://blog.onestepcheckout.com/2018/08/ecommerce-best-practices-in-the-luxury-goods-industry/?utm_source=facebook&utm_medium=cpc&utm_campaign=09.07.2019+Retargeting+1+-+Conversions&utm_term=All+website+visitors+45&utm_content=Ad+3+Luxury+Goods+Industry+Best+Practices&fbclid=IwAR2s43hxfVzMNMZaSiVQAziJCv5p9sUhx54oT5McwO60CCiF4bSE_EVvQPc||https://www.weltpixel.com/magento-2-theme-pearl||https://www.weltpixel.com/magento-2-theme-pearl|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Magento are successful.
Magento Creative Analysis:
Magento placed a Image ad in 2019-11-21-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Magento Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Magento has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Magento Top 3 Ads Performance Display
|During||213 days||154 days||198 days|
Advertising effectiveness is a direct manifestation of advertising. Magento ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 213 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Magento, helping Magento to grasp the ad data more clearly.