Top Ads on Macy's Tourism

Macy's Tourism Background Introduction:

Macy's is a top destination for domestic & international travelers. Join us for events & savings at America's Favorite Department Store.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Macy's Tourism has been advertising and marketing on Facebook for many years. And Macy's Tourism has placed 23 of ads on the Facebook platform in the last month. In the past few years,Macy's Tourism has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Macy's Tourism on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Macy's Tourism. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Macy's Tourism.

BigSpy

1.Macy's Tourism Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Macy's Tourism  Macy's Tourism  Macy's Tourism
Page Categories  Retail Company  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Macy's Tourism Marketing Objectives Analysis: 

Macy's Tourism has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Macy's Tourism best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Macy's Tourism Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  请输入 VIP 优惠码获得更多优惠  Shop Now & Save 25% 立即选购,即享 25% 折扣优惠 
Ad Copy Text  本季不能错过的品牌和流行趋势,尽在这里!  -  -
Link Description  VIP 会员专享 15%-30% 折扣优惠!  N/A  春季预售,立即选购
Website Link  www.macys.com  www.macys.com  www.macys.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 60  114  168
Like 58  16  177

Macy's Tourism Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Macy's Tourism Top 1 ads got 58 likes. Macy's Tourism uses a sentence with the finishing touch title: “请输入 VIP 优惠码获得更多优惠”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Macy's Tourism shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Macy's Tourism should continue to optimize the ad content.

3.Macy's Tourism Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-03-23-2020-04-30  2020-03-06-2020-03-09  2020-03-06-2020-03-09
Landing Page Link  https://www.macys.com/  https://www.macys.com/   https://www.macys.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Macy's Tourism are successful.

Macy's Tourism Creative Analysis: 

Macy's Tourism placed a Video ad in 2020-03-23-2020-04-30, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Macy's Tourism Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belarus,Turkey,Romania...  N/A  N/A
Language  Chinese (Simplified)  English  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Macy's Tourism has the best conversion in Belarus,Turkey,Romania..., and can advertise more in Belarus,Turkey,Romania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Macy's Tourism Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-23-2020-04-30  2020-03-06-2020-03-09  2020-03-06-2020-03-09
During  39 days  4 days 4 days 
Like  58  16  177
Share  0  0  2
Comment  13  1  4

Advertising effectiveness is a direct manifestation of advertising. Macy's Tourism ‘s Top 1 ad received 58 likes, 0 shares, 13 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Macy's Tourism, helping Macy's Tourism to grasp the ad data more clearly.