Top Ads on Mable
Mable Background Introduction:
Mable is an online platform allowing people to connect with care and support in their local community. See what's possible at http://mable.com.au.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Mable has been advertising and marketing on Facebook for many years. And Mable has placed 113 of ads on the Facebook platform in the last month. In the past few years,Mable has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Mable on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mable. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mable.
1.Mable Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Mable | Mable | Mable |
| Page Categories | Disability Service | Disability Service | Disability Service |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Mable Marketing Objectives Analysis:
Mable has been operating in Disability Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mable best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Mable Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Paid self-employment | Paid nursing roles | Paid self-employment |
| Ad Copy Text | Join the new breed of independent workers who are taking control of their career in aged care. Free ... | Support older Australians who need nursing services in their homes, now and ongoing | Join thousands of other independent workers who are revolutionising the aged care industry |
| Link Description | Join Mable today | Join Mable today | Join Mable today |
| Website Link | mable.com.au | mable.com.au | mable.com.au |
| CTA | SIGN_UP | SIGN_UP | SIGN_UP |
| Text Word Count | 113 | 83 | 90 |
| Like | 118 | 49 | 118 |
Mable Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Mable Top 1 ads got 118 likes. Mable uses a sentence with the finishing touch title: “Paid self-employment”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Mable shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mable should continue to optimize the ad content.
3.Mable Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-05-19-2020-06-18 | 2020-05-07-2020-06-18 | 2020-04-20-2020-06-18 |
| Landing Page Link | https://mable.com.au/personal-care/?utm_source=fb&utm_medium=paid+social&utm_campaign=Worker+Signups%7CConversions%7CAged+Care+-+Workers%7C&utm_content=Worker+-+Personal+Care+Attendent&utm_term=Dynamic+-+Aged+-+Support+Workers+Landing&fbclid=IwAR3vffh0QOE8WAMiInLIzIIUPGFWTLN5o5CquqUiJ7iaumtDl8NBdWyedD8 | https://mable.com.au/nurses/?utm_source=fb&utm_medium=paid+social&utm_campaign=Worker+Signups%7CConversions%7CNurses&utm_content=Worker+-+Nursing+-+Nurse+Practitioner&utm_term=Dynamic+-+Nurses+Landing&fbclid=IwAR1_SG3bULjsHFny7Bc7iXNxJCEww5fhRndhSt7HU2D3xDqID7eCJW3lC-4 | https://mable.com.au/support-workers/?utm_source=fb&utm_medium=paid+social&utm_campaign=Worker+Signups%7CConversions%7CAged+Care&utm_content=Worker+-+Caregiver+/+Home+Health+Aid&utm_term=Dynamic+-+Aged+-+Support+Workers+Landing |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mable are successful.
Mable Creative Analysis:
Mable placed a Image ad in 2020-05-19-2020-06-18, and got 118 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Mable Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Bangladesh | Bangladesh,Philippines,Cambodia | Cambodia |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Mable has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Mable Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-19-2020-06-18 | 2020-05-07-2020-06-18 | 2020-04-20-2020-06-18 |
| During | 31 days | 43 days | 60 days |
| Like | 118 | 49 | 118 |
| Share | 8 | 3 | 8 |
| Comment | 6 | 7 | 6 |
Advertising effectiveness is a direct manifestation of advertising. Mable ‘s Top 1 ad received 118 likes, 8 shares, 6 comments in just 31 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mable, helping Mable to grasp the ad data more clearly.