Top Ads on MWEB

MWEB Background Introduction:

We brought the Internet to SA homes with the Big Black Box back in 1997 and we launched Uncapped ADSL locally. We’ve seen and done it all on the connectivity journey, so you can be sure we know our stuff.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MWEB has been advertising and marketing on Facebook for many years. And MWEB has placed 116 of ads on the Facebook platform in the last month. In the past few years,MWEB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MWEB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MWEB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MWEB.

BigSpy

1.MWEB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MWEB  MWEB  MWEB
Page Categories  Internet Service Provider  Internet Service Provider  Internet Service Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MWEB Marketing Objectives Analysis: 

MWEB has been operating in Internet Service Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MWEB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MWEB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  10Mbps from R399pm*  Click here Click for fibre deals 
Ad Copy Text  Get Uncapped Unthrottled Fibre & free router + setup. Check your coverage now. T&Cs apply.  Get Fibre with the network that lets you stream all the series, movies and fail videos you can handl...  Get Mweb Fibre and stream all the movies, series, tunes and cute dogs you want!
Link Description  Uncapped Unthrottled. T&Cs apply.  Find the Fibre deal for you  Don't miss out
Website Link  www.mweb.co.za  www.mweb.co.za  www.mweb.co.za
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 90  102  79
Like 270  168  78

MWEB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MWEB Top 1 ads got 270 likes. MWEB uses a sentence with the finishing touch title: “10Mbps from R399pm*”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MWEB shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MWEB should continue to optimize the ad content.

3.MWEB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-13-2020-06-19  2020-05-28-2020-06-17  2020-05-28-2020-06-10
Landing Page Link  https://www.mweb.co.za/fibre?utm_source=paid_social&utm_medium=video&utm_campaign=mweb_apr2020_wld&utm_content=bluedeal_fbig&fbclid=IwAR0vcT_k1V7NpkxKpyR01DSeSfPOfIZPuy52XVey7MDXcjwfF1dXLQ7gt5o  https://www.mweb.co.za/fibre   https://www.mweb.co.za/fibre

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MWEB are successful.

MWEB Creative Analysis: 

MWEB placed a Video ad in 2020-04-13-2020-06-19, and got 270 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MWEB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MWEB has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MWEB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-19  2020-05-28-2020-06-17  2020-05-28-2020-06-10
During  68 days  21 days 14 days 
Like  270  168  78
Share  97  38  20
Comment  296  143  38

Advertising effectiveness is a direct manifestation of advertising. MWEB ‘s Top 1 ad received 270 likes, 97 shares, 296 comments in just 68 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MWEB, helping MWEB to grasp the ad data more clearly.