Top Ads on MU ORIGIN 2

MU ORIGIN 2 Background Introduction:

官方正版奇迹手游《MU ORIGIN 2》,重新定义MMORPG!在传承恶魔广场、血色城堡等经典玩法的同时,创新加入更多新鲜元素,华丽升级,加入粉丝页见证下一个奇迹!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MU ORIGIN 2 has been advertising and marketing on Facebook for many years. And MU ORIGIN 2 has placed 1889 of ads on the Facebook platform in the last month. In the past few years,MU ORIGIN 2 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MU ORIGIN 2 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MU ORIGIN 2. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MU ORIGIN 2.

BigSpy

1.MU ORIGIN 2 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MU ORIGIN 2  MU ORIGIN 2  MU ORIGIN 2
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MU ORIGIN 2 Marketing Objectives Analysis: 

MU ORIGIN 2 has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MU ORIGIN 2 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MU ORIGIN 2 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ้ Summer Surprise Event – Treasure Odd Good Available On Limited Time  จากต่ำสุดไปเป็นฮีโร่! Dragon Boat Festival exclusive event coming soon 
Ad Copy Text  ้ Summer Surprise Event – Treasure Odd Good Available On Limited Time Pick a chest and try you...  Start only with pants, the rest of the equipment depends on how you play  Dragon Boat Festival exclusive event coming soon Permanent exclusive Horcrux and Title available fo...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  play.google.com
CTA  LEARN_MORE  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 559  72  568
Like 2  363  28

MU ORIGIN 2 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MU ORIGIN 2 Top 1 ads got 2 likes. MU ORIGIN 2 uses a sentence with the finishing touch title: “้ Summer Surprise Event – Treasure Odd Good Available On Limited Time”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MU ORIGIN 2 shared 559 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MU ORIGIN 2 should continue to optimize the ad content.

3.MU ORIGIN 2 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-09-2020-06-20  2020-05-21-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  http://itunes.apple.com/app/id1444994196  http://play.google.com/store/apps/details?id=com.ourpalm.ggplay.mmo.mobile.mu.origin2   https://play.google.com/store/apps/details?id=com.ourpalm.ggplay.mmo.mobile.mu.origin2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MU ORIGIN 2 are successful.

MU ORIGIN 2 Creative Analysis: 

MU ORIGIN 2 placed a Video ad in 2020-06-09-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MU ORIGIN 2 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand,Philippines  Philippines,Thailand  Philippines
Language  English  Thai  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MU ORIGIN 2 has the best conversion in Thailand,Philippines, and can advertise more in Thailand,Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MU ORIGIN 2 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-05-21-2020-06-20  2020-06-16-2020-06-20
During  12 days  31 days 5 days 
Like  2  363  28
Share  1  4  0
Comment  0  12  10

Advertising effectiveness is a direct manifestation of advertising. MU ORIGIN 2 ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MU ORIGIN 2, helping MU ORIGIN 2 to grasp the ad data more clearly.