Top Ads on MTV UK

MTV UK Background Introduction:

Music, Reality and Celebrity News!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MTV UK has been advertising and marketing on Facebook for many years. And MTV UK has placed 66 of ads on the Facebook platform in the last month. In the past few years,MTV UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MTV UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MTV UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MTV UK.

BigSpy

1.MTV UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MTV UK  MTV UK  MTV UK
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MTV UK Marketing Objectives Analysis: 

MTV UK has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MTV UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MTV UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MTV UK  3 things about mental health in isolation with malin andsersson 'Do You Just Want To Have Sex With Me?’ | That's What She Said 
Ad Copy Text  Looking after ourselves comes first rn, but we still need to look after the planet This #EarthDay,...  Activist Malin Andersson suggests documenting your lockdown journey in some way, dont hide your feel...  no setting
Link Description  N/A  N/A  N/A
Website Link  www.mtv.co.uk  www.mtv.co.uk  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 243  180  0
Like 44  43  0

MTV UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MTV UK Top 1 ads got 44 likes. MTV UK uses a sentence with the finishing touch title: “MTV UK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MTV UK shared 243 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MTV UK should continue to optimize the ad content.

3.MTV UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-04-2020-06-09  2020-05-20-2020-05-28  2020-02-22-2020-04-26
Landing Page Link  http://www.mtv.co.uk/  http://www.mtv.co.uk/   https://www.facebook.com/mtvuk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MTV UK are successful.

MTV UK Creative Analysis: 

MTV UK placed a Video ad in 2020-06-04-2020-06-09, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MTV UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia  Croatia,Bosnia Hercegovina  United Kingdom,Slovenia
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MTV UK has the best conversion in Croatia, and can advertise more in Croatia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MTV UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-09  2020-05-20-2020-05-28  2020-02-22-2020-04-26
During  6 days  9 days 65 days 
Like  44  43  0
Share  2  2  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. MTV UK ‘s Top 1 ad received 44 likes, 2 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MTV UK, helping MTV UK to grasp the ad data more clearly.