Top Ads on MR PORTER

MR PORTER Background Introduction:

The Men's Style Destination || www.MRPORTER.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MR PORTER has been advertising and marketing on Facebook for many years. And MR PORTER has placed 42 of ads on the Facebook platform in the last month. In the past few years,MR PORTER has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MR PORTER on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MR PORTER. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MR PORTER.

BigSpy

1.MR PORTER Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MR PORTER  MR PORTER  MR PORTER
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MR PORTER Marketing Objectives Analysis: 

MR PORTER has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MR PORTER best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MR PORTER Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sale Now On - Up To 50% Off  The Sneaker Gallery The Sneaker Gallery 
Ad Copy Text  It’s here! The MR PORTER SALE is now on. Shop your favourite designers with up to 50% off.  Can your sneakers be works of art? At MR PORTER, we think so. Discover the latest drops from Nike, O...  Can your sneakers be works of art? At MR PORTER, we think so. Discover the latest drops from Nike, O...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  147  147
Like 61  15  0

MR PORTER Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MR PORTER Top 1 ads got 61 likes. MR PORTER uses a sentence with the finishing touch title: “Sale Now On - Up To 50% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MR PORTER shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MR PORTER should continue to optimize the ad content.

3.MR PORTER Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-02-2020-06-18  2020-03-20-2020-03-20  2020-03-20-2020-03-20
Landing Page Link  https://www.facebook.com/125829490771119/posts/3121470094540362/  https://www.facebook.com/MRPORTERLIVE/?_vref_=610327219811196&refid=28&_ft_=adid.6168261870214:qid.6806259491647557933:mf_story_key.-7009441226830240147:is_sponsored.1:ei.AI@AQLE_1IJ0m1fCNfGsbFm-CWffvwSC6ZU41q_7dAf2-E6TF0D3XfPbXebW5P26Hzzc29CSnv7TRQZhl3q0CnXsmKO:top_level_post_id.2893104684043572:content_owner_id_new.125829490771119:call_to_action_type.LEARN_MORE:page_id.125829490771119:src.22:photo_id.610327219811196:story_location.5:story_attachment_style.rich_media_collection:view_time.1584705696:filter.h_nor:tds_flgs.3:actrs.125829490771119:page_insights.%7B%22125829490771119%22:%7B%22page_id%22:125829490771119,%22actor_id%22:125829490771119,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582799421,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2893104684043572%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:125829490771119,%22page_id%22:125829490771119,%22post_id%22:2893104684043572,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/MRPORTERLIVE/?_vref_=610327219811196&refid=28&_ft_=adid.6168261870214:qid.6806259491647557933:mf_story_key.-7009441226830240147:is_sponsored.1:ei.AI@AQLE_1IJ0m1fCNfGsbFm-CWffvwSC6ZU41q_7dAf2-E6TF0D3XfPbXebW5P26Hzzc29CSnv7TRQZhl3q0CnXsmKO:top_level_post_id.2893104684043572:content_owner_id_new.125829490771119:call_to_action_type.LEARN_MORE:page_id.125829490771119:src.22:photo_id.610327219811196:story_location.5:story_attachment_style.rich_media_collection:view_time.1584705696:filter.h_nor:tds_flgs.3:actrs.125829490771119:page_insights.%7B%22125829490771119%22:%7B%22page_id%22:125829490771119,%22actor_id%22:125829490771119,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582799421,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2893104684043572%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:125829490771119,%22page_id%22:125829490771119,%22post_id%22:2893104684043572,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MR PORTER are successful.

MR PORTER Creative Analysis: 

MR PORTER placed a Video ad in 2020-06-02-2020-06-18, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MR PORTER Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MR PORTER has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MR PORTER Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-03-20-2020-03-20  2020-03-20-2020-03-20
During  17 days  1 days 1 days 
Like  61  15  0
Share  2  1  0
Comment  6  1  1

Advertising effectiveness is a direct manifestation of advertising. MR PORTER ‘s Top 1 ad received 61 likes, 2 shares, 6 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MR PORTER, helping MR PORTER to grasp the ad data more clearly.