Top Ads on MPL Rummy

MPL Rummy Background Introduction:

MPL(Mobile Premier League) brings you the all new card game Rummy! Play with your friends and family and Win Real Cash!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MPL Rummy has been advertising and marketing on Facebook for many years. And MPL Rummy has placed 35 of ads on the Facebook platform in the last month. In the past few years,MPL Rummy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MPL Rummy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MPL Rummy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MPL Rummy.

BigSpy

1.MPL Rummy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MPL Rummy  MPL Rummy  MPL Rummy
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MPL Rummy Marketing Objectives Analysis: 

MPL Rummy has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MPL Rummy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MPL Rummy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play Rummy Win Cash  Play Rummy & Win Money Play Rummy & Win Money 
Ad Copy Text  Luck won't work here but your rummy skills will. Play Rummy & Win Cash,only on the #MPL App. #Sabke...  Play rummy against real players and win attractive cash prizes. Get the MPL app and join a rummy tab...  Play rummy against real players and win attractive cash prizes. Get the MPL app and join a rummy tab...
Link Description  Play Rummy on MPL  N/A  N/A
Website Link  www.mpl.live  itunes.apple.com  itunes.apple.com
CTA  DOWNLOAD  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 109  123  123
Like 334  13  0

MPL Rummy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MPL Rummy Top 1 ads got 334 likes. MPL Rummy uses a sentence with the finishing touch title: “Play Rummy Win Cash”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MPL Rummy shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MPL Rummy should continue to optimize the ad content.

3.MPL Rummy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-03-15-2020-06-16  2020-03-18-2020-06-14  2020-06-10-2020-06-14
Landing Page Link  https://www.mpl.live:443/rummy?fbclid=IwAR2lRJjd0wu860QZsxORj4MGokmKi0jNf206gNNGMXF3bE-zp6dTiDUK_MM  https://itunes.apple.com/app/id1447849626   https://itunes.apple.com/app/id1447849626

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MPL Rummy are successful.

MPL Rummy Creative Analysis: 

MPL Rummy placed a Image ad in 2020-03-15-2020-06-16, and got 334 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MPL Rummy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MPL Rummy has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MPL Rummy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-06-16  2020-03-18-2020-06-14  2020-06-10-2020-06-14
During  94 days  89 days 5 days 
Like  334  13  0
Share  1  6  0
Comment  3  10  0

Advertising effectiveness is a direct manifestation of advertising. MPL Rummy ‘s Top 1 ad received 334 likes, 1 shares, 3 comments in just 94 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MPL Rummy, helping MPL Rummy to grasp the ad data more clearly.