Top Ads on MONQ

MONQ Background Introduction:

MONQ® Therapeutic Air® provides all the benefits of aromatherapy, with a modern twist.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MONQ has been advertising and marketing on Facebook for many years. And MONQ has placed 84 of ads on the Facebook platform in the last month. In the past few years,MONQ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MONQ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MONQ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MONQ.

BigSpy

1.MONQ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MONQ  MONQ  MONQ
Page Categories  Alternative & Holistic Health Service  Alternative & Holistic Health Service  Alternative & Holistic Health Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MONQ Marketing Objectives Analysis: 

MONQ has been operating in Alternative & Holistic Health Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MONQ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MONQ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  100% Pure Essental Oils  Personal Aromatherapy Choose Your Blend Choose Your Mood 
Ad Copy Text  When You Can't Go Outdoors Bring the Outdoors in with Aromatherapy Breathe MONQ  Aromatherapy Made Easy  When You Can't Travel. When You Can't Go Outside. Go Inside ... Meditate MONQ
Link Description  Feel the Way You Want  Choose Blend and Breathe  Choose Your Blend. Choose Your Experience. Our MONQ blend families share distinguishing aromatic and therapeutic profiles. Enjoy therapeutic air®.
Website Link  monq.com  monq.com  monq.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 81  23  77
Like 364  104  106

MONQ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MONQ Top 1 ads got 364 likes. MONQ uses a sentence with the finishing touch title: “100% Pure Essental Oils”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MONQ shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MONQ should continue to optimize the ad content.

3.MONQ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-06-14  2020-05-14-2020-06-03  2020-04-06-2020-05-28
Landing Page Link  https://monq.com/bottled-aromatherapy-experiences/?utm_source=facebook&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{adset.name}}  https://monq.com/shop/?utm_source=facebook&utm_medium=Facebook_Mobile_Feed&utm_campaign=Broad+Targeting+-+April+2020+-+Go+Inside+Ads&utm_content=%5BBroad%5D+essential+oils   https://monq.com/bottled-aromatherapy-experiences/?utm_source=facebook&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MONQ are successful.

MONQ Creative Analysis: 

MONQ placed a Image ad in 2020-05-11-2020-06-14, and got 364 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MONQ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MONQ has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MONQ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-14  2020-05-14-2020-06-03  2020-04-06-2020-05-28
During  35 days  21 days 53 days 
Like  364  104  106
Share  42  10  4
Comment  6  10  7

Advertising effectiveness is a direct manifestation of advertising. MONQ ‘s Top 1 ad received 364 likes, 42 shares, 6 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MONQ, helping MONQ to grasp the ad data more clearly.