Top Ads on MOL

MOL Background Introduction:

Üdvözlünk a MOL közösségi oldalán! Csatlakozz, játssz és nyerj! Ismerd meg a MOL által támogatott sportolókat, tehetségeket, eseményeket!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MOL has been advertising and marketing on Facebook for many years. And MOL has placed 176 of ads on the Facebook platform in the last month. In the past few years,MOL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MOL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MOL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MOL.


1.MOL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Foodservice Distributor  Other  Apparel Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MOL Marketing Objectives Analysis: 

MOL has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MOL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MOL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mido food and beverage distributor  Fotografii din postarea Mol lpyace Ontdek hier onze collectie!⛱️ 
Ad Copy Text  NEW! DeLonghi Dedica DeLonghi Dedica features a manual cappuccino system, allowing you to prepare a...  تخفيض أونسومبل النايك غير ب 119 درهم فقط ⁦⬅️⁩للطلب راب...  Maakt de situatie je helemaal zot? Haal de zomer in je eigen kot! #staycation Gratis verzending en ...
Link Description  NEW! DeLonghi Dedica DeLonghi Dedica features a manual cappuccino system, allowing you to prepare all drinks with delicious and rich foam in addition to espresso and all hot drinks. تتميز ديلونجي ديديكا بنظام كابتشينو يدوي، يتيح لك تحضير جميع مشروبات الحليب مع رغوة غنية و لذيذة بالاضافة الي الاسبريسو وجميع المشروبات الساخنة.  N/A  N/A
Website Link
Text Word Count 449  302  107
Like 32  226  71

MOL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MOL Top 1 ads got 32 likes. MOL uses a sentence with the finishing touch title: “Mido food and beverage distributor”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MOL shared 449 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MOL should continue to optimize the ad content.

3.MOL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-11-2020-06-15  2020-05-26-2020-05-31
Landing Page Link,113922207021855,113922353688507,113922440355165%5D:photo_id.113921917021884:story_location.5:story_attachment_style.album:view_time.1592210229:filter.h_nor:tds_flgs.3:actrs.113891310358278:page_insights.%7B%22113891310358278%22:%7B%22page_id%22:113891310358278,%22page_id_type%22:%22page%22,%22actor_id%22:113891310358278,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591966074,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B113929637021112%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:113891310358278,%22page_id%22:113891310358278,%22post_id%22:113929637021112,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MOL are successful.

MOL Creative Analysis: 

MOL placed a Image ad in 2020-06-16-2020-06-18, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MOL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  N/A  Belgium
Language  Arabic  Romanian  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MOL has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MOL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-11-2020-06-15  2020-05-26-2020-05-31
During  3 days  5 days 6 days 
Like  32  226  71
Share  2  7  0
Comment  5  23  0

Advertising effectiveness is a direct manifestation of advertising. MOL ‘s Top 1 ad received 32 likes, 2 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MOL, helping MOL to grasp the ad data more clearly.