Top Ads on MOL Česká republika

MOL Česká republika Background Introduction:

MOL Česká republika, s. r. o. je s 306 čerpacími stanicemi MOL dnes druhým největším provozovatelem sítě čerpacích stanic na českém trhu.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MOL Česká republika has been advertising and marketing on Facebook for many years. And MOL Česká republika has placed 39 of ads on the Facebook platform in the last month. In the past few years,MOL Česká republika has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MOL Česká republika on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MOL Česká republika. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MOL Česká republika.


1.MOL Česká republika Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MOL Česká republika  MOL Česká republika  MOL Česká republika
Page Categories  Gas Station  Gas Station  Gas Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MOL Česká republika Marketing Objectives Analysis: 

MOL Česká republika has been operating in Gas Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MOL Česká republika best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MOL Česká republika Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MOL Česká republika  MOL Česká republika MOL Česká republika 
Ad Copy Text  Nově pro vás otevíráme Fresh Corner na čerpací stanici Třeboň! Zastavte se na skvělé obče...  Ať už máte jakékoliv auto, s novou aplikací MOL WASH ho pohodlně umyjete, aniž byste z něj m...  V dubnu se mytí auta vyplatí! Využijte mycí program Super Premium na čerpací stanici MOL Ost...
Link Description  Nově pro vás otevíráme Fresh Corner na čerpací stanici Třeboň! Zastavte se na skvělé občerstvení a vychutnejte si kávu z naší rozšířené nabídky z prvotřídních zrn. Na cestách tak budete vždy Fresh!  N/A  V dubnu se mytí auta vyplatí! Využijte mycí program Super Premium na čerpací stanici MOL Ostrava - Hlučínská a získejte lahodné pralinky jako dárek.
Website Link
Text Word Count 222  187  162
Like 6  24  0

MOL Česká republika Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MOL Česká republika Top 1 ads got 6 likes. MOL Česká republika uses a sentence with the finishing touch title: “MOL Česká republika”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MOL Česká republika shared 222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MOL Česká republika should continue to optimize the ad content.

3.MOL Česká republika Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-23-2019-05-09  2019-04-22-2019-05-09  2019-04-02-2019-04-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MOL Česká republika are successful.

MOL Česká republika Creative Analysis: 

MOL Česká republika placed a Image ad in 2019-04-23-2019-05-09, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MOL Česká republika Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Poland,Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MOL Česká republika has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MOL Česká republika Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-23-2019-05-09  2019-04-22-2019-05-09  2019-04-02-2019-04-24
During  17 days  18 days 23 days 
Like  6  24  0
Share  10  3  0
Comment  1  3  0

Advertising effectiveness is a direct manifestation of advertising. MOL Česká republika ‘s Top 1 ad received 6 likes, 10 shares, 1 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MOL Česká republika, helping MOL Česká republika to grasp the ad data more clearly.