Top Ads on MOBY SPL: паром «Принцесса Анастасия»

MOBY SPL: паром «Принцесса Анастасия» Background Introduction:

Компания MOBY SPL – паромный оператор в Санкт-Петербурге, который совершает регулярные круизы на пароме Princess Anastasia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MOBY SPL: паром «Принцесса Анастасия» has been advertising and marketing on Facebook for many years. And MOBY SPL: паром «Принцесса Анастасия» has placed 34 of ads on the Facebook platform in the last month. In the past few years,MOBY SPL: паром «Принцесса Анастасия» has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MOBY SPL: паром «Принцесса Анастасия» on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MOBY SPL: паром «Принцесса Анастасия». BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MOBY SPL: паром «Принцесса Анастасия».


1.MOBY SPL: паром «Принцесса Анастасия» Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MOBY SPL: паром «Принцесса Анастасия»  MOBY SPL: паром «Принцесса Анастасия»  MOBY SPL: паром «Принцесса Анастасия»
Page Categories  Boat/Ferry Company  Boat/Ferry Company  Boat/Ferry Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MOBY SPL: паром «Принцесса Анастасия» Marketing Objectives Analysis: 

MOBY SPL: паром «Принцесса Анастасия» has been operating in Boat/Ferry Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MOBY SPL: паром «Принцесса Анастасия» best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MOBY SPL: паром «Принцесса Анастасия» Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Забронировать круиз!  Забронировать круиз! Забронировать круиз! 
Ad Copy Text  Войди в королевскую гавань на пароме Princess Anastasia и покор...  -  Войди в королевскую гавань на пароме Princess Anastasia и покор...
Link Description      
Website Link
Text Word Count 500  669  661
Like 1  3  5

MOBY SPL: паром «Принцесса Анастасия» Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MOBY SPL: паром «Принцесса Анастасия» Top 1 ads got 1 likes. MOBY SPL: паром «Принцесса Анастасия» uses a sentence with the finishing touch title: “Забронировать круиз!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MOBY SPL: паром «Принцесса Анастасия» shared 500 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MOBY SPL: паром «Принцесса Анастасия» should continue to optimize the ad content.

3.MOBY SPL: паром «Принцесса Анастасия» Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-18-2019-05-07  2019-04-12-2019-05-07  2019-04-29-2019-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MOBY SPL: паром «Принцесса Анастасия» are successful.

MOBY SPL: паром «Принцесса Анастасия» Creative Analysis: 

MOBY SPL: паром «Принцесса Анастасия» placed a Image ad in 2019-04-18-2019-05-07, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MOBY SPL: паром «Принцесса Анастасия» Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MOBY SPL: паром «Принцесса Анастасия» has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MOBY SPL: паром «Принцесса Анастасия» Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-05-07  2019-04-12-2019-05-07  2019-04-29-2019-05-07
During  20 days  26 days 9 days 
Like  1  3  5
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. MOBY SPL: паром «Принцесса Анастасия» ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MOBY SPL: паром «Принцесса Анастасия», helping MOBY SPL: паром «Принцесса Анастасия» to grasp the ad data more clearly.