Top Ads on MM Sports

MM Sports Background Introduction:

MM Sports är en av Nordens största leverantörer av kosttillskott och träningskläder. Följ oss för inspiration, nyheter och oslagbara erbjudanden.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MM Sports has been advertising and marketing on Facebook for many years. And MM Sports has placed 47 of ads on the Facebook platform in the last month. In the past few years,MM Sports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MM Sports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MM Sports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MM Sports.


1.MM Sports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MM Sports  MM Sports  MM Sports
Page Categories  Health Food Store  Health Food Store  Health Food Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MM Sports Marketing Objectives Analysis: 

MM Sports has been operating in Health Food Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MM Sports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MM Sports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Upp till 68% rabatt!  Upp till 50% rabatt! Klicka hem dina favoriter nu! 
Ad Copy Text  Behöver du nya kosttillskott, träningskläder eller träningstillbehör?  Behöver du nya kosttillskott, träningskläder eller träningstillbehör? Spana in våra nyheter e...  Behöver du nya kosttillskott, träningskläder eller träningstillbehör?
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 75  152  75
Like 6  21  36

MM Sports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MM Sports Top 1 ads got 6 likes. MM Sports uses a sentence with the finishing touch title: “Upp till 68% rabatt!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MM Sports shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MM Sports should continue to optimize the ad content.

3.MM Sports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-19-2020-04-29  2020-03-10-2020-04-29  2020-04-04-2020-04-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MM Sports are successful.

MM Sports Creative Analysis: 

MM Sports placed a Video ad in 2020-04-19-2020-04-29, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MM Sports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  N/A  Sweden
Language  Swedish  Swedish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MM Sports has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MM Sports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-19-2020-04-29  2020-03-10-2020-04-29  2020-04-04-2020-04-29
During  11 days  51 days 26 days 
Like  6  21  36
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MM Sports ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MM Sports, helping MM Sports to grasp the ad data more clearly.