Top Ads on MLB

MLB Background Introduction:

Welcome to MLB's Facebook home. For more news and highlights, visit mlb.com. Follow us on Twitter and Instagram: @MLB.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MLB has been advertising and marketing on Facebook for many years. And MLB has placed 856 of ads on the Facebook platform in the last month. In the past few years,MLB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MLB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MLB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MLB.

BigSpy

1.MLB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MLB  MLB  MLB
Page Categories  Retail Company  Financial Service  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MLB Marketing Objectives Analysis: 

MLB has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MLB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MLB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  MLB The Show Prepaid Mastercard Discover a new, Virtual World of Collecting! 
Ad Copy Text  Baseball ⚾️ Fanartikel bei TAASS.com kaufen. Schneller Versand aus Deutschland. Dazu Top-Service...  Get a free MLB the Show 20 video game when you are one of the first 2,500 people to acquire a new ML...  Discover the World of Collecting & Trading Baseball Cards, Now from Your Phone! Collect cards with Y...
Link Description  N/A  Sign up now & receive your MLB The Show Prepaid Mastercard in 7-10 days. Control your gaming budget by keeping your funds separate.  N/A
Website Link  www.taass.com  www.mlbtheshowprepaid.com  itunes.apple.com
CTA  SHOP_NOW  LEARN_MORE  INSTALL_MOBILE_APP
Text Word Count 140  986  186
Like 0  1401  47

MLB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MLB Top 1 ads got 0 likes. MLB uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MLB shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MLB should continue to optimize the ad content.

3.MLB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-01-21-2020-06-17  2020-04-30-2020-06-16  2020-04-23-2020-06-13
Landing Page Link  https://www.taass.com/mlb-baseball/  https://www.mlbtheshowprepaid.com/card-order/ve/mlb-theshow-prepaid/?AID=MLBTSFBGO&context_name=mlbtheshow_20   http://itunes.apple.com/app/id514398862

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MLB are successful.

MLB Creative Analysis: 

MLB placed a Carousel ad in 2020-01-21-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MLB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Indonesia  United States
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MLB has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MLB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-21-2020-06-17  2020-04-30-2020-06-16  2020-04-23-2020-06-13
During  149 days  48 days 52 days 
Like  0  1401  47
Share  0  259  10
Comment  0  482  14

Advertising effectiveness is a direct manifestation of advertising. MLB ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 149 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MLB, helping MLB to grasp the ad data more clearly.