Top Ads on MITx on edX

MITx on edX Background Introduction:

MITx offers free massive open online courses, or MOOCs, to learners all over the world via the edX platform.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MITx on edX has been advertising and marketing on Facebook for many years. And MITx on edX has placed 347 of ads on the Facebook platform in the last month. In the past few years,MITx on edX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MITx on edX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MITx on edX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MITx on edX.

BigSpy

1.MITx on edX Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MITx on edX  MITx on edX  MITx on edX
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MITx on edX Marketing Objectives Analysis: 

MITx on edX has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MITx on edX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MITx on edX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Curso Arquitectura e Ingeniería de Sistemas Complejos de MIT xPRO  Additive Manufacturing - Online MIT Course Download Your Free White Papers 
Ad Copy Text  Como profesional que trabaja con sistemas complejos, entiendes la importancia del pensamiento creati...  Reimagine how products are designed, produced, and delivered to customers around the globe. Learn th...  See how organizations like the Department of Defense’s Naval Air Systems Command (NAVAIR) and Shel...
Link Description  Nuestro mundo funciona con sistemas cada vez más complejos. Los ingenieros se enfrentan a retos decisivos en el diseño, la gestión y la optimización de dichos sistemas para productos en constante evolución.  Online course for professionals begins September 21st, 2020.  Success stories from top organizations.
Website Link  spanish.xpro.mit.edu  learn-xpro.mit.edu  learn-xpro.mit.edu
CTA  LEARN_MORE  LEARN_MORE  DOWNLOAD
Text Word Count 374  251  216
Like 657  85  35

MITx on edX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MITx on edX Top 1 ads got 657 likes. MITx on edX uses a sentence with the finishing touch title: “Curso Arquitectura e Ingeniería de Sistemas Complejos de MIT xPRO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MITx on edX shared 374 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MITx on edX should continue to optimize the ad content.

3.MITx on edX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-04-2020-06-19  2020-06-02-2020-06-19  2020-06-09-2020-06-19
Landing Page Link  https://spanish.xpro.mit.edu/arquitectura-e-ingenieria-de-sistemas-complejos-landing/?utm_source=facebook&utm_medium=cpc&utm_campaign=SISTEMAS_LATAM_INTFORM_CONV_IMG_B  https://learn-xpro.mit.edu/additive-manufacturing?utm_medium=paidsocial&utm_source=facebook&utm_campaign=amx&utm_content=fb-b&hsa_acc=1611773065532519&hsa_cam=23844162094930295&hsa_grp=23844162094890295&hsa_ad=23845080242080295&hsa_src=fb&hsa_net=facebook&hsa_ver=3   https://learn-xpro.mit.edu/systems-engineering?utm_medium=paidsocial&utm_source=facebook&utm_campaign=SysEngx&utm_content=fb-b&hsa_acc=1299971533379342&hsa_cam=23843759847440504&hsa_grp=23843759873180504&hsa_ad=23844905556890504&hsa_src=fb&hsa_net=facebook&hsa_ver=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MITx on edX are successful.

MITx on edX Creative Analysis: 

MITx on edX placed a Image ad in 2020-05-04-2020-06-19, and got 657 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MITx on edX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica,Chile,Peru...  Pakistan,Egypt,United Kingdom  Egypt,United Kingdom,United States
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MITx on edX has the best conversion in Costa Rica,Chile,Peru..., and can advertise more in Costa Rica,Chile,Peru... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MITx on edX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-06-19  2020-06-02-2020-06-19  2020-06-09-2020-06-19
During  47 days  18 days 11 days 
Like  657  85  35
Share  95  12  4
Comment  11  2  2

Advertising effectiveness is a direct manifestation of advertising. MITx on edX ‘s Top 1 ad received 657 likes, 95 shares, 11 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MITx on edX, helping MITx on edX to grasp the ad data more clearly.