Top Ads on MIT Sloan Executive Education

MIT Sloan Executive Education Background Introduction:

MIT Sloan Executive Education’s programs provide business professionals from around the world with targeted flexible means to advance their career goals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MIT Sloan Executive Education has been advertising and marketing on Facebook for many years. And MIT Sloan Executive Education has placed 2724 of ads on the Facebook platform in the last month. In the past few years,MIT Sloan Executive Education has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MIT Sloan Executive Education on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MIT Sloan Executive Education. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MIT Sloan Executive Education.

BigSpy

1.MIT Sloan Executive Education Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MIT Sloan Executive Education  MIT Sloan Executive Education  MIT Sloan Executive Education
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MIT Sloan Executive Education Marketing Objectives Analysis: 

MIT Sloan Executive Education has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MIT Sloan Executive Education best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MIT Sloan Executive Education Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Applied Business Analytics (Online)  Applied Business Analytics (Online) Understand blockchain 
Ad Copy Text  Learn how Netflix applied business analytics to streaming media and built an entertainment empire. E...  Learn how to apply data and make better business decisions. Join this non-technical program offered ...  Leverage the opportunities for problem-solving and innovation that blockchain technology presents to...
Link Description  Strengthen your professional skillset by learning analytics.  Strengthen your professional skillset by learning analytics.  Problem solve with blockchain.
Website Link  executive-ed.mit.edu  executive-ed.mit.edu  executive-education-online.mit.edu
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 128  113  115
Like 46  14  4

MIT Sloan Executive Education Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MIT Sloan Executive Education Top 1 ads got 46 likes. MIT Sloan Executive Education uses a sentence with the finishing touch title: “Applied Business Analytics (Online)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MIT Sloan Executive Education shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MIT Sloan Executive Education should continue to optimize the ad content.

3.MIT Sloan Executive Education Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-06-2020-06-18  2020-06-02-2020-06-18  2020-03-31-2020-06-18
Landing Page Link  https://executive-ed.mit.edu/applied-business-analytics/index.php  https://executive-ed.mit.edu/applied-business-analytics/index.php?utm_source=Facebook&utm_medium=school&utm_campaign=B-9957_CH_FB_INT_ABA_JUN_20&utm_content=ad7&utm_campaign_id=23844788870060631&utm_adset_id=23844788869740631&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23844830462530631&fbclid=IwAR3l4zQun3ZsG_lbK_TfflZ4jXYOES9uhKXbe95eP89_R2AOfXhbjfUZXW8   https://executive-education-online.mit.edu/presentations/lp/mit-blockchain-technologies-online-short-course/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MIT Sloan Executive Education are successful.

MIT Sloan Executive Education Creative Analysis: 

MIT Sloan Executive Education placed a Image ad in 2020-04-06-2020-06-18, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MIT Sloan Executive Education Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates,Brazil  Mexico  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MIT Sloan Executive Education has the best conversion in United Arab Emirates,Brazil, and can advertise more in United Arab Emirates,Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MIT Sloan Executive Education Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-06-18  2020-06-02-2020-06-18  2020-03-31-2020-06-18
During  74 days  17 days 80 days 
Like  46  14  4
Share  7  1  1
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. MIT Sloan Executive Education ‘s Top 1 ad received 46 likes, 7 shares, 1 comments in just 74 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MIT Sloan Executive Education, helping MIT Sloan Executive Education to grasp the ad data more clearly.