Top Ads on MINISO México

MINISO México Background Introduction:

MINISO es una marca japonesa con 1,500 tiendas alrededor del mundo. Ofrece más de 5,000 productos de alta calidad a precios accesibles.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MINISO México has been advertising and marketing on Facebook for many years. And MINISO México has placed 10 of ads on the Facebook platform in the last month. In the past few years,MINISO México has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MINISO México on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MINISO México. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MINISO México.

BigSpy

1.MINISO México Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MINISO México  MINISO México  MINISO México
Page Categories  Seasonal Store  Seasonal Store  Seasonal Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  magento

MINISO México Marketing Objectives Analysis: 

MINISO México has been operating in Seasonal Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MINISO México best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MINISO México Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Compra Aquí  N/A MINISO México 
Ad Copy Text  ¡No nos extrañes más y entra a nuestra nueva tienda en línea! Envíos gratis sin mínimo de comp...  Esta es la clase de micrófono que tu bff necesita para que te mande voice notes de media hora, adem...  ¡Aprovecha nuestra temporada de descuentos y encuentra a mitad de precio una gran variedad de produ...
Link Description  Miniso.com.mx utiliza cookies para que tengas la mejor experiencia de navegación. Si sigues navegando entendemos que aceptas nuestro Aviso de Privacidad.  N/A  ¡Aprovecha nuestra temporada de descuentos y encuentra a mitad de precio una gran variedad de productos! ¿Ya vienes? *50% de descuento en zona seleccionada. Válido en todas las tiendas de la República Mexicana excepto en tiendas de aeropuertos. Aplica en Miniso Factory. No aplica con otras promociones. Vigente del 06 de enero al 02 de febrero de 2020.
Website Link  www.miniso.com.mx  www.facebook.com  www.miniso.com.mx
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 120  211  358
Like 84  707  1238

MINISO México Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MINISO México Top 1 ads got 84 likes. MINISO México uses a sentence with the finishing touch title: “Compra Aquí”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MINISO México shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MINISO México should continue to optimize the ad content.

3.MINISO México Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-20-2020-05-22  2020-03-19-2020-03-19  2020-01-08-2020-01-15
Landing Page Link  https://www.miniso.com.mx/  https://www.facebook.com/MinisoMexico/videos/229893838174237/   http://www.miniso.com.mx/?fbclid=IwAR3lNTO8RIvM5wDAYvCx-yWfXF-u5qLYWBbFLvWtW_nq6Tw0ER7ZWY4oaVU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MINISO México are successful.

MINISO México Creative Analysis: 

MINISO México placed a Image ad in 2020-05-20-2020-05-22, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MINISO México Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MINISO México has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MINISO México Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-22  2020-03-19-2020-03-19  2020-01-08-2020-01-15
During  3 days  1 days 8 days 
Like  84  707  1238
Share  20  294  75
Comment  7  559  294

Advertising effectiveness is a direct manifestation of advertising. MINISO México ‘s Top 1 ad received 84 likes, 20 shares, 7 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MINISO México, helping MINISO México to grasp the ad data more clearly.