Top Ads on MINI

MINI Background Introduction:

Bem-vindos à página oficial da MINI Portugal. Faz parte desta comunidade. BE MINI.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MINI has been advertising and marketing on Facebook for many years. And MINI has placed 10895 of ads on the Facebook platform in the last month. In the past few years,MINI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MINI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MINI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MINI.

BigSpy

1.MINI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MINI  MINI  MINI
Page Categories  Pet Store  Automotive Parts Store  Automotive Parts Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

MINI Marketing Objectives Analysis: 

MINI has been operating in Pet Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MINI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MINI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Santé parfaite pour chat  Allmag Auto Parts Allmag Auto Parts 
Ad Copy Text  no setting  no setting  no setting
Link Description  Livraison gratuite dans toute la France  Mini Cooper, BMW, Land Rover, Volkswagen Parts | OEM and Performance | Used and New  Mini Cooper, BMW, Land Rover, Volkswagen Parts | OEM and Performance | Used and New
Website Link  ozanimaux.com  www.allmagautoparts.com  www.allmagautoparts.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

MINI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MINI Top 1 ads got 0 likes. MINI uses a sentence with the finishing touch title: “Santé parfaite pour chat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MINI shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MINI should continue to optimize the ad content.

3.MINI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-23-2020-06-20  2019-06-19-2020-06-20  2019-06-19-2020-06-20
Landing Page Link  https://ozanimaux.com/collections/fontaine-a-eau/products/bol-sureleve-avec-distributeur-deau  https://www.allmagautoparts.com/   https://www.allmagautoparts.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MINI are successful.

MINI Creative Analysis: 

MINI placed a Image ad in 2020-05-23-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MINI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland,France  United States  United States
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MINI has the best conversion in Switzerland,France, and can advertise more in Switzerland,France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MINI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-06-20  2019-06-19-2020-06-20  2019-06-19-2020-06-20
During  29 days  368 days 368 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MINI ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MINI, helping MINI to grasp the ad data more clearly.