Top Ads on MIGATO

MIGATO Background Introduction:

Fashion Footwear & Accessories twitter.com/migatoco instagram.com/migato pinterest.com/migato http://migatoco.tumblr.com youtube.com/migatoshoes

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MIGATO has been advertising and marketing on Facebook for many years. And MIGATO has placed 54 of ads on the Facebook platform in the last month. In the past few years,MIGATO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MIGATO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MIGATO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MIGATO.

BigSpy

1.MIGATO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MIGATO  MIGATO  MIGATO
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

MIGATO Marketing Objectives Analysis: 

MIGATO has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MIGATO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MIGATO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New In Summer Collection 2020 | MIGATO  New In Summer Collection 2020 | MIGATO Χρυσή παιδική εσπαντρίγια - SA805-C18 
Ad Copy Text   Βρείτε Το Ιδανικό Σας Πέδιλο Και Εντυπωσιάστε Σε Κάθε ...   Βρείτε Το Ιδανικό Σας Πέδιλο Και Εντυπωσιάστε Σε Κάθε ...  -
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.migato.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 172  172  126
Like 54  148  0

MIGATO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MIGATO Top 1 ads got 54 likes. MIGATO uses a sentence with the finishing touch title: “New In Summer Collection 2020 | MIGATO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MIGATO shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MIGATO should continue to optimize the ad content.

3.MIGATO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-31-2020-06-07  2020-05-31-2020-06-06  2020-06-02-2020-06-05
Landing Page Link  https://www.facebook.com/migatogreece/videos/2747989235429669/  https://www.facebook.com/migatogreece/videos/2747983855430207/   https://www.migato.com/el/roz-chruso-flatform-sandali-me-petres-gw3181-l0s.html?utm_source=NETRO&utm_medium=productview18days&utm_campaign=productview18days&fbclid=IwAR0dSx6onvI4KiXb2ry08fPGOd_oTjb_NS5kpWOXSJe0Rmb5WmscIS2VQIc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MIGATO are successful.

MIGATO Creative Analysis: 

MIGATO placed a Video ad in 2020-05-31-2020-06-07, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MIGATO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MIGATO has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MIGATO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-07  2020-05-31-2020-06-06  2020-06-02-2020-06-05
During  8 days  7 days 4 days 
Like  54  148  0
Share  0  2  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. MIGATO ‘s Top 1 ad received 54 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MIGATO, helping MIGATO to grasp the ad data more clearly.