MICHEO MUSIC Background Introduction:

MICHEO MUSIC es la tienda de instrumentos musicales líder en Puerto Rico con la mayor variedad de instrumentos y los mejores precios.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MICHEO MUSIC has been advertising and marketing on Facebook for many years. And MICHEO MUSIC has placed 94 of ads on the Facebook platform in the last month. In the past few years,MICHEO MUSIC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MICHEO MUSIC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MICHEO MUSIC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MICHEO MUSIC.


1.MICHEO MUSIC Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Musical Instrument Store  Musical Instrument Store  Musical Instrument Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

MICHEO MUSIC Marketing Objectives Analysis: 

MICHEO MUSIC has been operating in Musical Instrument Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MICHEO MUSIC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MICHEO MUSIC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Micheo Music  Micheo Music Micheo Music 
Ad Copy Text  ¡Sorprende a papá en grande este Día de los Padres con el regalo de la música! En #MicheoMusic t...  no setting  no setting
Link Description  Micheo Music is the leading music instrument retailer and distributor in Puerto Rico.  Micheo Music is the leading music instrument retailer and distributor in Puerto Rico.  Micheo Music is the leading music instrument retailer and distributor in Puerto Rico.
Website Link
Text Word Count 746  0  0
Like 204  0  0

MICHEO MUSIC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MICHEO MUSIC Top 1 ads got 204 likes. MICHEO MUSIC uses a sentence with the finishing touch title: “Micheo Music”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MICHEO MUSIC shared 746 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MICHEO MUSIC should continue to optimize the ad content.

3.MICHEO MUSIC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-18  2020-06-15-2020-06-17  2020-06-13-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MICHEO MUSIC are successful.

MICHEO MUSIC Creative Analysis: 

MICHEO MUSIC placed a Image ad in 2020-06-13-2020-06-18, and got 204 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MICHEO MUSIC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Puerto Rico  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MICHEO MUSIC has the best conversion in Puerto Rico, and can advertise more in Puerto Rico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MICHEO MUSIC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-06-15-2020-06-17  2020-06-13-2020-06-17
During  6 days  3 days 5 days 
Like  204  0  0
Share  20  0  0
Comment  6  0  0

Advertising effectiveness is a direct manifestation of advertising. MICHEO MUSIC ‘s Top 1 ad received 204 likes, 20 shares, 6 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MICHEO MUSIC, helping MICHEO MUSIC to grasp the ad data more clearly.