Top Ads on MICHE Beauty

MICHE Beauty Background Introduction:

We are passionate about beautiful, healthy, strong hair. Our hair products are handmade with natural and fresh ingredients.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MICHE Beauty has been advertising and marketing on Facebook for many years. And MICHE Beauty has placed 33 of ads on the Facebook platform in the last month. In the past few years,MICHE Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MICHE Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MICHE Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MICHE Beauty.

BigSpy

1.MICHE Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MICHE Beauty  MICHE Beauty  MICHE Beauty
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

MICHE Beauty Marketing Objectives Analysis: 

MICHE Beauty has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MICHE Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MICHE Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #1 Products for Dry Hair  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.michebeauty.com  www.michebeauty.com  www.michebeauty.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

MICHE Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MICHE Beauty Top 1 ads got 0 likes. MICHE Beauty uses a sentence with the finishing touch title: “#1 Products for Dry Hair”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MICHE Beauty shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MICHE Beauty should continue to optimize the ad content.

3.MICHE Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2019-11-03-2020-06-17  2020-02-13-2020-06-17  2020-02-19-2020-06-17
Landing Page Link  https://www.michebeauty.com/collections/all  https://www.michebeauty.com/   https://www.michebeauty.com/collections/frontpage/products/quenched-hydrating-twisting-butter

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MICHE Beauty are successful.

MICHE Beauty Creative Analysis: 

MICHE Beauty placed a Video ad in 2019-11-03-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MICHE Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Canada  United States,Canada
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MICHE Beauty has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MICHE Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-03-2020-06-17  2020-02-13-2020-06-17  2020-02-19-2020-06-17
During  200 days  125 days 119 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MICHE Beauty ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 200 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MICHE Beauty, helping MICHE Beauty to grasp the ad data more clearly.