Top Ads on MHC Kenworth

MHC Kenworth Background Introduction:

A nation-wide network of truck dealerships spanning 100+ locations in 16 states offering sales, leasing, parts, service, body shop, financing and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MHC Kenworth has been advertising and marketing on Facebook for many years. And MHC Kenworth has placed 13 of ads on the Facebook platform in the last month. In the past few years,MHC Kenworth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MHC Kenworth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MHC Kenworth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MHC Kenworth.


1.MHC Kenworth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MHC Kenworth  MHC Kenworth  MHC Kenworth
Page Categories  Commercial Truck Dealership  Commercial Truck Dealership  Commercial Truck Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MHC Kenworth Marketing Objectives Analysis: 

MHC Kenworth has been operating in Commercial Truck Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MHC Kenworth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MHC Kenworth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from MHC Kenworth's post  Photos from MHC Kenworth's post Photos from MHC Kenworth's post 
Ad Copy Text  This 2020 Kenworth T880 roll-off has a 10-speed ultra shift transmission, PACCAR power & all aluminu...  This 2020 Kenworth W900L features an 18-speed transmission, an 86" raised roof sleeper & all aluminu...  This 2019 Hino 268A cab & chassis features an automatic transmission & an air suspension. http://bit...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 155  131  111
Like 215  431  199

MHC Kenworth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MHC Kenworth Top 1 ads got 215 likes. MHC Kenworth uses a sentence with the finishing touch title: “Photos from MHC Kenworth's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MHC Kenworth shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MHC Kenworth should continue to optimize the ad content.

3.MHC Kenworth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-07-2020-06-10  2019-04-24-2019-04-26  2019-04-19-2019-04-26
Landing Page Link,+twitter&utm_medium=social+referral&utm_campaign=20Q2+%7C+Truck+of+the+Day

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MHC Kenworth are successful.

MHC Kenworth Creative Analysis: 

MHC Kenworth placed a Carousel ad in 2020-06-07-2020-06-10, and got 215 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MHC Kenworth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MHC Kenworth has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MHC Kenworth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-10  2019-04-24-2019-04-26  2019-04-19-2019-04-26
During  4 days  3 days 8 days 
Like  215  431  199
Share  7  80  2
Comment  0  17  0

Advertising effectiveness is a direct manifestation of advertising. MHC Kenworth ‘s Top 1 ad received 215 likes, 7 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MHC Kenworth, helping MHC Kenworth to grasp the ad data more clearly.