Top Ads on MGI

MGI Background Introduction:

Boasting the world’s largest range of user-friendly electric buggies, MGI Golf has for decades, raised the standard of motorised golf buggies.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MGI has been advertising and marketing on Facebook for many years. And MGI has placed 10 of ads on the Facebook platform in the last month. In the past few years,MGI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MGI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MGI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MGI.

BigSpy

1.MGI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MGI  MGI  MGI
Page Categories  Real Estate Agent  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

MGI Marketing Objectives Analysis: 

MGI has been operating in Real Estate Agent for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MGI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MGI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Link đăng ký tham dự COROMINAR #3 – Xây dựng kế hoạch Marketing cho Bất động sản.  Fotografije iz objava korisnika: MGI Car Restoration Garage and Services صور من منشور ‏‎MGI Car Restoration Garage and Services‎‏ 
Ad Copy Text  COROMINAR #4 : Những Dự Án Nào Sales Cần Quan Tâm Trong Năm 2020 Trực tiếp trên Zoom...  Happy Easter Sunday.⛪ May the Lord Jesus RESTORE by a hundredfold everything you have lost because...  Repaired. Repainted. RESTORED this Subaru Forrester. Message us for inquiries.
Link Description  COROMINAR – Chuỗi Webinar về bất động sản sẽ đồng hành với các anh chị đang làm nghề trong giai đoạn khó khăn của thị trường bất động sản do dịch Corona thông qua việc chia sẻ về thị trường, pháp lý, marketing & sales trong bất động...  N/A  N/A
Website Link  webinar.mgi.vn  www.facebook.com  www.facebook.com
CTA    MESSAGE_PAGE  MESSAGE_PAGE
Text Word Count 705  247  79
Like 37  57  374

MGI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MGI Top 1 ads got 37 likes. MGI uses a sentence with the finishing touch title: “Link đăng ký tham dự COROMINAR #3 – Xây dựng kế hoạch Marketing cho Bất động sản.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MGI shared 705 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MGI should continue to optimize the ad content.

3.MGI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-03-2020-05-04  2020-04-11-2020-04-11  2020-01-01-2020-01-10
Landing Page Link  http://webinar.mgi.vn/?fbclid=IwAR3q4cNWgLweulLREf0zIxybDuGZYZxw1JS6wp2zR_u3fKTT_VZWqbieg4M  https://www.facebook.com/mgicar.restoration/?refid=7&_ft_=adid.23844613794580135:qid.6814639939620225866:mf_story_key.5848838334797988253:is_sponsored.1:ei.AI@AQJRW1AEzD7T3Gs6-xg89k4yBQH8nHO7rEMsjkZdRV3ecpusjSvI8bXMD9q86Pp1UWXW3XvDQLTV8eH-2QeyNmQ5:top_level_post_id.806000629887073:content_owner_id_new.511652605988545:call_to_action_type.MESSAGE_PAGE:page_id.511652605988545:src.22:photo_attachments_list.%5B806000459887090,806000516553751,806000546553748,806000573220412%5D:story_location.5:story_attachment_style.album:view_time.1586657003:filter.h_nor:tds_flgs.3:actrs.511652605988545:page_insights.%7B%22511652605988545%22:%7B%22page_id%22:511652605988545,%22actor_id%22:511652605988545,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586653419,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B806000629887073%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:511652605988545,%22page_id%22:511652605988545,%22post_id%22:806000629887073,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/mgicar.restoration/?refid=28&_ft_=adid.23844145762970135:qid.6780359880025788102:mf_story_key.-489665820515257923:is_sponsored.1:ei.AI@AQIKFSL2RoxIge2XbKnxwfaJeR0PR8d8BQS4_7tgiuj5rH27D3tpyBRkSpW_lmKZ5jcndDPnvnBb_xdZuYKn1b8Y:top_level_post_id.736222716864865:content_owner_id_new.511652605988545:call_to_action_type.MESSAGE_PAGE:page_id.511652605988545:src.22:photo_attachments_list.%5B736222626864874,736222660198204,736222693531534%5D:story_location.5:story_attachment_style.album:view_time.1578675413:filter.h_nor:actrs.511652605988545:page_insights.%7B%22511652605988545%22:%7B%22page_id%22:511652605988545,%22actor_id%22:511652605988545,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1577939973,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B736222716864865%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:511652605988545,%22page_id%22:511652605988545,%22post_id%22:736222716864865,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MGI are successful.

MGI Creative Analysis: 

MGI placed a Image ad in 2020-05-03-2020-05-04, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MGI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  N/A
Language  Vietnamese  Croatian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MGI has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MGI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-03-2020-05-04  2020-04-11-2020-04-11  2020-01-01-2020-01-10
During  2 days  1 days 10 days 
Like  37  57  374
Share  3  0  11
Comment  5  2  0

Advertising effectiveness is a direct manifestation of advertising. MGI ‘s Top 1 ad received 37 likes, 3 shares, 5 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MGI, helping MGI to grasp the ad data more clearly.