Top Ads on METRO Cash & Carry

METRO Cash & Carry Background Introduction:

Η μεγαλύτερη αλυσίδα χονδρικής στην Ελλάδα με 49 καταστήματα, αποκλειστικά για επαγγελματίες λιανικής πώλησης & μαζικής εστίασης.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

METRO Cash & Carry has been advertising and marketing on Facebook for many years. And METRO Cash & Carry has placed 415 of ads on the Facebook platform in the last month. In the past few years,METRO Cash & Carry has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for METRO Cash & Carry on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for METRO Cash & Carry. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from METRO Cash & Carry.

BigSpy

1.METRO Cash & Carry Top 3 Ads Basic Understanding

   top1  top2  top3
Name  METRO Cash & Carry  METRO Cash & Carry  METRO Cash & Carry
Page Categories  Wholesale & Supply Store  Wholesale & Supply Store  Wholesale & Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

METRO Cash & Carry Marketing Objectives Analysis: 

METRO Cash & Carry has been operating in Wholesale & Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. METRO Cash & Carry best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.METRO Cash & Carry Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  METRO Cash & Carry  Profită de 25% reducere METRO Cash & Carry 
Ad Copy Text  -  Produsele din gama METRO Chef si METRO Professional reduse acum cu 25%  Aχτύπητη προσφορά μόνο για επαγγελματίες! ΕΖΑ lager μπίρα...
Link Description  N/A  #restartGastro E TIMPUL PENTRU O REVENIRE PUTERNICĂ. PRODUSE ALIMENTARE PENTRU AFACEREA TA REDUCERE* 25 ® 2020 METRO Cash & Carry Romania SRL – toate drepturile  Aχτύπητη προσφορά μόνο για επαγγελματίες! ΕΖΑ lager μπίρα κουτί 330ml (5+1 ΔΩΡΟ) ή 500ml (4τεμ. 0,80€ ΕΚΠΤΩΣΗ), 30% ΦΘΗΝΟΤΕΡΑ! Η προσφορά ισχύει έως 20/06 και μέχρι εξαντλήσεως των αποθεμάτων. Σε περίπτωση παράλληλης προωθητικής ενέργειας, ισχύει η μεγαλύτερη προσφορά. Δείτε όλες τις προσφορές εδώ: goo.gl/tPgyA7 #metrocashandcarry #axtypites #prosfores
Website Link  www.metrocashandcarry.gr  cataloagele.metro.ro  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 474  70  569
Like 114  1  696

METRO Cash & Carry Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. METRO Cash & Carry Top 1 ads got 114 likes. METRO Cash & Carry uses a sentence with the finishing touch title: “METRO Cash & Carry”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. METRO Cash & Carry shared 474 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. METRO Cash & Carry should continue to optimize the ad content.

3.METRO Cash & Carry Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-17-2020-06-19  2020-06-16-2020-06-19  2020-06-13-2020-06-18
Landing Page Link  https://www.metrocashandcarry.gr/Prosfores/axtypites-prosfores?utm_source=facebook&utm_medium=post_ad&utm_campaign=axtypites_prosfores&fbclid=IwAR0anNoBuawPBJIh7CQYfXDk-cU6lDLpgQmXDeT5WU3ZeF62ky55yQt3CTg  https://cataloagele.metro.ro/restartgastro-catalog-produse-alimentare-pentru-afacerea-ta/page/1?utm_source=facebook&utm_medium=cpm&utm_campaign=reach_metro_chef_17-26.06.2020&utm_content=interese_horeca   https://www.facebook.com/metrocashandcarry.gr/?refid=28&_ft_=adid.23845200002050613:qid.6839820568256372660:mf_story_key.5290734982526359396:is_sponsored.1:ei.AI@AQLibQoPy8AiVvqpwnwH4deSMJH1b8CFzEAagJp3gPVJqyOobkboPO7GAkGTnfvXUDl7-503N6FHDd4saCCFjFfP:top_level_post_id.3045994662174632:content_owner_id_new.335830706524388:page_id.335830706524388:src.22:photo_id.3045993845508047:story_location.5:story_attachment_style.photo:view_time.1592519825:filter.h_nor:tds_flgs.3:actrs.335830706524388:page_insights.%7B%22335830706524388%22:%7B%22page_id%22:335830706524388,%22page_id_type%22:%22page%22,%22actor_id%22:335830706524388,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591879724,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3045994662174632%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:335830706524388,%22page_id%22:335830706524388,%22post_id%22:3045994662174632,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by METRO Cash & Carry are successful.

METRO Cash & Carry Creative Analysis: 

METRO Cash & Carry placed a Carousel ad in 2020-06-17-2020-06-19, and got 114 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.METRO Cash & Carry Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Romania  Greece
Language  English  English  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

METRO Cash & Carry has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.METRO Cash & Carry Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-16-2020-06-19  2020-06-13-2020-06-18
During  3 days  4 days 6 days 
Like  114  1  696
Share  4  1  8
Comment  4  0  3

Advertising effectiveness is a direct manifestation of advertising. METRO Cash & Carry ‘s Top 1 ad received 114 likes, 4 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for METRO Cash & Carry, helping METRO Cash & Carry to grasp the ad data more clearly.