Top Ads on MEL Science

MEL Science Background Introduction:

Chemistry kit subscription. Science explained, awesome experiments to do.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MEL Science has been advertising and marketing on Facebook for many years. And MEL Science has placed 303 of ads on the Facebook platform in the last month. In the past few years,MEL Science has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MEL Science on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MEL Science. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MEL Science.

BigSpy

1.MEL Science Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MEL Science  MEL Science  MEL Science
Page Categories  Education Website  Education Website  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MEL Science Marketing Objectives Analysis: 

MEL Science has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MEL Science best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MEL Science Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  50% off  New experiment every month! New experiment every month! 
Ad Copy Text  A tus hijos les encantarán estos kits de química ¡Obtenga un nuevo experimento cada mes!  Your kids will love these chemistry kits!  Your kids will love these educational kits
Link Description  N/A  N/A  N/A
Website Link  melscience.com  melscience.com  melscience.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  41  43
Like 149  213  260

MEL Science Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MEL Science Top 1 ads got 149 likes. MEL Science uses a sentence with the finishing touch title: “50% off ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MEL Science shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MEL Science should continue to optimize the ad content.

3.MEL Science Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-05-2020-06-18  2020-02-25-2020-06-18  2020-05-18-2020-06-18
Landing Page Link  https://melscience.com/CL-es/?utm_source=Facebook&utm_medium=Borscht&utm_campaign=Chile&utm_content=Lite  https://melscience.com/US-en/   https://melscience.com/US-en/?utm_source=Facebook&utm_medium=Borscht&utm_campaign=Borscht&fbclid=IwAR0HbKk1249zFnjk8fxyxnonyCcVOOHfOcE7HvST2PMFMcDWDz4JJUrGfnw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MEL Science are successful.

MEL Science Creative Analysis: 

MEL Science placed a Video ad in 2020-06-05-2020-06-18, and got 149 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MEL Science Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile,India  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MEL Science has the best conversion in Chile,India, and can advertise more in Chile,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MEL Science Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-02-25-2020-06-18  2020-05-18-2020-06-18
During  14 days  115 days 32 days 
Like  149  213  260
Share  20  78  69
Comment  11  67  62

Advertising effectiveness is a direct manifestation of advertising. MEL Science ‘s Top 1 ad received 149 likes, 20 shares, 11 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MEL Science, helping MEL Science to grasp the ad data more clearly.