Top Ads on MEDICARE Portugal

MEDICARE Portugal Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MEDICARE Portugal has been advertising and marketing on Facebook for many years. And MEDICARE Portugal has placed 385 of ads on the Facebook platform in the last month. In the past few years,MEDICARE Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MEDICARE Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MEDICARE Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MEDICARE Portugal.

BigSpy

1.MEDICARE Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MEDICARE Portugal  MEDICARE Portugal  MEDICARE Portugal
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MEDICARE Portugal Marketing Objectives Analysis: 

MEDICARE Portugal has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MEDICARE Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MEDICARE Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plano de Saúde Familiar Grátis ✨  Plano de Saúde Familiar Grátis ✨ 1963 -1966 | Plano de Saúde Grátis 
Ad Copy Text   Procuramos voluntários nascidos em 1999 para receber um Plano de Saúde Familiar Grátis ☑️ R...   Procuramos voluntários nascidos em 1992 para receber um Plano de Saúde Familiar Grátis ☑️ R...   Estamos a oferecer Planos de Saúde Grátis para quem nasceu nestes anos. Abra a imagem e preencha...
Link Description  Inclui medicina dentária. Aproveite já!  Inclui medicina dentária. Aproveite já!  N/A
Website Link  campanha.medicare.pt  campanha.medicare.pt  campanha.medicare.pt
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 156  156  134
Like 2  1  52

MEDICARE Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MEDICARE Portugal Top 1 ads got 2 likes. MEDICARE Portugal uses a sentence with the finishing touch title: “Plano de Saúde Familiar Grátis ✨”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MEDICARE Portugal shared 156 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MEDICARE Portugal should continue to optimize the ad content.

3.MEDICARE Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-18  2020-06-15-2020-06-18  2020-05-06-2020-06-18
Landing Page Link  https://campanha.medicare.pt/silver-familiar/200-pessoas-por-cidade/e/?utm_source=facebook&utm_medium=gerodigital&pubid=mdfbgd&placement=%7B%7Bplacement%7D%7D&campaign_id=%7B%7Bcampaign.id%7D%7D  https://campanha.medicare.pt/silver-familiar/200-pessoas-por-cidade/e/?utm_source=facebook&utm_medium=gerodigital&pubid=mdfbgd&placement=%7B%7Bplacement%7D%7D&campaign_id=%7B%7Bcampaign.id%7D%7D   https://campanha.medicare.pt/silver-familiar/200-pessoas-por-cidade/e/?pubid=mdfbgd&utm_source=facebook&utm_medium=gerodigital

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MEDICARE Portugal are successful.

MEDICARE Portugal Creative Analysis: 

MEDICARE Portugal placed a Image ad in 2020-05-29-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MEDICARE Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Portugal  Portugal
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MEDICARE Portugal has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MEDICARE Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-06-15-2020-06-18  2020-05-06-2020-06-18
During  21 days  4 days 44 days 
Like  2  1  52
Share  0  0  1
Comment  0  0  14

Advertising effectiveness is a direct manifestation of advertising. MEDICARE Portugal ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MEDICARE Portugal, helping MEDICARE Portugal to grasp the ad data more clearly.