Top Ads on MEC

MEC Background Introduction:

MEC est le principal détaillant canadien de vêtements, de matériel et de services liés à la vie active.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MEC has been advertising and marketing on Facebook for many years. And MEC has placed 343 of ads on the Facebook platform in the last month. In the past few years,MEC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MEC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MEC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MEC.

BigSpy

1.MEC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MEC  MEC  MEC
Page Categories  Other  Motor Vehicle Company  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

MEC Marketing Objectives Analysis: 

MEC has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MEC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MEC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Motoare noi - Peste 200 de modele Corso Future Dj 
Ad Copy Text  no setting  Mec Diesel – Preturi imbatabile la motoare noi pentru autoturisme, utilitare si camioane. Campani...  no setting
Link Description  N/A  N/A  Realizza il tuo Sogno e Diventa Dj!
Website Link  www.cruzeirodosulvirtual.com.br  www.mecdiesel.ro  www.mecacademy.it
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  195  0
Like 0  94  0

MEC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MEC Top 1 ads got 0 likes. MEC uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MEC shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MEC should continue to optimize the ad content.

3.MEC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-29-2020-06-19  2020-06-12-2020-06-18  2020-06-08-2020-06-17
Landing Page Link  https://www.cruzeirodosulvirtual.com.br/polo/lavras-presidente-kennedy-mg  https://www.mecdiesel.ro/promotii-motoare   https://www.mecacademy.it/corso-dj/?utm_source=Facebook&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=corso+dj

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MEC are successful.

MEC Creative Analysis: 

MEC placed a Carousel ad in 2020-05-29-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MEC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Romania  N/A
Language  French  Romanian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MEC has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MEC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-06-12-2020-06-18  2020-06-08-2020-06-17
During  22 days  7 days 10 days 
Like  0  94  0
Share  0  19  0
Comment  0  5  0

Advertising effectiveness is a direct manifestation of advertising. MEC ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MEC, helping MEC to grasp the ad data more clearly.