Top Ads on ME by Meliá

ME by Meliá Background Introduction:

Your invitation into the scene. Lifestyle hotels at the cutting edge of contemporary culture. London. Miami. Sitges. Ibiza. http://bit.ly/2qHlSTx

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ME by Meliá has been advertising and marketing on Facebook for many years. And ME by Meliá has placed 119 of ads on the Facebook platform in the last month. In the past few years,ME by Meliá has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ME by Meliá on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ME by Meliá. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ME by Meliá.

BigSpy

1.ME by Meliá Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ME by Meliá  ME by Meliá  ME by Meliá
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ME by Meliá Marketing Objectives Analysis: 

ME by Meliá has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ME by Meliá best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ME by Meliá Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ME by Meliá  ME by Meliá ME by Meliá 
Ad Copy Text  ME Dubai – a new design hotel in the Burj Khalifa district, designed by Zaha Hadid  Perfekt, um die Hauptstadt zu erkunden: das luxuriös und innovativ gestaltete ME Madrid. Bis zu 35%...  Perfekt, um die Hauptstadt zu erkunden: das luxuriös und innovativ gestaltete ME Madrid.
Link Description  N/A  N/A  N/A
Website Link  a1.adform.net  a1.adform.net  a1.adform.net
CTA      
Text Word Count 84  107  89
Like 115  44  30

ME by Meliá Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ME by Meliá Top 1 ads got 115 likes. ME by Meliá uses a sentence with the finishing touch title: “ME by Meliá”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ME by Meliá shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ME by Meliá should continue to optimize the ad content.

3.ME by Meliá Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-02-21-2020-02-21  2020-02-05-2020-02-07  2020-01-29-2020-02-04
Landing Page Link  https://a1.adform.net/C/?bn=35794861  https://a1.adform.net/C/?bn=35311997&utm_medium=social&utm_source=facebook%2Binstagram&utm_campaign=EMEA_SHB_PROSP_MEMADRID_DE&utm_content=EMEA_SHB_PROSP_MEMADRID_DE&utm_id=5e329c0841fe910e7b33eabf&fbclid=IwAR3NdovWuWHmOMyOZQ3bB2Ialf6yEXWsfvA4UsJJk3rkRVhLfknFkLNfwuA   https://a1.adform.net/C/?bn=35311997&utm_medium=social&utm_source=facebook%2Binstagram&utm_campaign=EMEA_SHB_PROSP_MEMADRID_DE&utm_content=EMEA_SHB_PROSP_MEMADRID_DE&utm_id=5e329c0841fe910e7b33eabf&fbclid=IwAR3ABNSBdkpYBo6S1rItQJFgL7aKVftIYAXiHjn-czyykHZ5QLz7rc-r9fQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ME by Meliá are successful.

ME by Meliá Creative Analysis: 

ME by Meliá placed a Carousel ad in 2020-02-21-2020-02-21, and got 115 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ME by Meliá Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ME by Meliá has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ME by Meliá Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-02-21  2020-02-05-2020-02-07  2020-01-29-2020-02-04
During  1 days  3 days 7 days 
Like  115  44  30
Share  16  4  3
Comment  14  1  1

Advertising effectiveness is a direct manifestation of advertising. ME by Meliá ‘s Top 1 ad received 115 likes, 16 shares, 14 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ME by Meliá, helping ME by Meliá to grasp the ad data more clearly.