Top Ads on MCD

MCD Background Introduction:

MCD is the largest concert promoter in Ireland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MCD has been advertising and marketing on Facebook for many years. And MCD has placed 210 of ads on the Facebook platform in the last month. In the past few years,MCD has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MCD on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MCD. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MCD.


1.MCD Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Media/News Company  Food & Beverage Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MCD Marketing Objectives Analysis: 

MCD has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MCD best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MCD Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  الولايات المتحدة: إرجاء تنفيذ حكم إعدام سجين في اللحظة الأخيرة بسبب "طلب أخير"  McDonald's Guatemala فرقاطتان إيطاليتان إلى مصر رغم التوتر بسبب قضية مقتل الطالب ريجيني 
Ad Copy Text  الولايات المتحدة: إرجاء تنفيذ حكم إعدام سجين في اللحظة ...  Inicia tus mañanas con todo el sabor de nuestro NUEVO McMenú de Burritos con Hashbrown Pide a t...  -
Link Description  أرجأت المحكمة العليا في الولايات المتحدة الثلاثاء 06/16 إعدام سجين في اللحظة الأخيرة بعدما قامت الكنيسة الكاثوليكية بحملة من أجل السماح لكاهن بحضور العملية.  Pide a través de nuestra App  الحكومة الايطالية توافق على صفقة بيع فرقاطتين الى مصر رغم تواصل التوتر بين روما والقاهرة بشأن قضية مقتل الطالب الايطالي ريجيني في القاهرة.
Website Link
Text Word Count 141  239  122
Like 881  103  11814

MCD Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MCD Top 1 ads got 881 likes. MCD uses a sentence with the finishing touch title: “الولايات المتحدة: إرجاء تنفيذ حكم إعدام سجين في اللحظة الأخيرة بسبب "طلب أخير"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MCD shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MCD should continue to optimize the ad content.

3.MCD Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-06-12-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MCD are successful.

MCD Creative Analysis: 

MCD placed a Image ad in 2020-06-16-2020-06-18, and got 881 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MCD Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  N/A  Egypt
Language  Arabic  Spanish  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MCD has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MCD Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-06-12-2020-06-17
During  3 days  2 days 6 days 
Like  881  103  11814
Share  26  1  427
Comment  38  2  294

Advertising effectiveness is a direct manifestation of advertising. MCD ‘s Top 1 ad received 881 likes, 26 shares, 38 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MCD, helping MCD to grasp the ad data more clearly.