Top Ads on MCA Music (Universal Music Philippines)

MCA Music (Universal Music Philippines) Background Introduction:

MCA Music Inc., the no. 1 music company in the Philippines, is internationally known as Universal Music Philippines.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MCA Music (Universal Music Philippines) has been advertising and marketing on Facebook for many years. And MCA Music (Universal Music Philippines) has placed 124 of ads on the Facebook platform in the last month. In the past few years,MCA Music (Universal Music Philippines) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MCA Music (Universal Music Philippines) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MCA Music (Universal Music Philippines). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MCA Music (Universal Music Philippines).

BigSpy

1.MCA Music (Universal Music Philippines) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MCA Music (Universal Music Philippines)  MCA Music (Universal Music Philippines)  MCA Music (Universal Music Philippines)
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

MCA Music (Universal Music Philippines) Marketing Objectives Analysis: 

MCA Music (Universal Music Philippines) has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MCA Music (Universal Music Philippines) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MCA Music (Universal Music Philippines) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MCA Music (Universal Music Philippines)  MCA Music (Universal Music Philippines) Pre-save Violette Wautier's 'Glitter & Smoke' 
Ad Copy Text  Join some of our fave TikTok stars do the #RockstarChallenge  Join some of our fave TikTok stars do the #RockstarChallenge https://MCAMusic.lnk.to/ROCKSTARDaBab...  Asia's Rising Star Violette Wautier is ready to show her talents to the world as she releases her de...
Link Description  N/A  N/A  N/A
Website Link  www.tiktok.com  MCAMusic.lnk.to  violette.lnk.to
CTA  LISTEN_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 61  101  224
Like 267  953  121

MCA Music (Universal Music Philippines) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MCA Music (Universal Music Philippines) Top 1 ads got 267 likes. MCA Music (Universal Music Philippines) uses a sentence with the finishing touch title: “MCA Music (Universal Music Philippines)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MCA Music (Universal Music Philippines) shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MCA Music (Universal Music Philippines) should continue to optimize the ad content.

3.MCA Music (Universal Music Philippines) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-06-15-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.tiktok.com/tag/rockstarchallenge  https://mcamusic.lnk.to/ROCKSTARDaBaby   https://violette.lnk.to/GlitterSmoke

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MCA Music (Universal Music Philippines) are successful.

MCA Music (Universal Music Philippines) Creative Analysis: 

MCA Music (Universal Music Philippines) placed a Video ad in 2020-06-15-2020-06-18, and got 267 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MCA Music (Universal Music Philippines) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MCA Music (Universal Music Philippines) has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MCA Music (Universal Music Philippines) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-15-2020-06-18  2020-06-16-2020-06-18
During  4 days  4 days 3 days 
Like  267  953  121
Share  35  121  15
Comment  22  25  7

Advertising effectiveness is a direct manifestation of advertising. MCA Music (Universal Music Philippines) ‘s Top 1 ad received 267 likes, 35 shares, 22 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MCA Music (Universal Music Philippines), helping MCA Music (Universal Music Philippines) to grasp the ad data more clearly.