Top Ads on MBT Italia

MBT Italia Background Introduction:

Benvenuto nella pagina ufficiale di MBT® Italia! Seguici anche su http://www.mbt.com/it-it e sul nostro store ufficiale online http://store.mbt.com/it/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MBT Italia has been advertising and marketing on Facebook for many years. And MBT Italia has placed 63 of ads on the Facebook platform in the last month. In the past few years,MBT Italia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MBT Italia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MBT Italia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MBT Italia.

BigSpy

1.MBT Italia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MBT Italia  MBT Italia  MBT Italia
Page Categories  Footwear Store  Footwear Store  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

MBT Italia Marketing Objectives Analysis: 

MBT Italia has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MBT Italia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MBT Italia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MBT Europe  MBT Europe MBT Europe 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  uk.mbt.com  uk.mbt.com  uk.mbt.com
CTA  WATCH_MORE  WATCH_MORE  WATCH_MORE
Text Word Count 0  0  0
Like 0  0  0

MBT Italia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MBT Italia Top 1 ads got 0 likes. MBT Italia uses a sentence with the finishing touch title: “MBT Europe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MBT Italia shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MBT Italia should continue to optimize the ad content.

3.MBT Italia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Others  Others
Ad Time   2020-05-11-2020-06-06  2020-05-11-2020-06-06  2020-05-11-2020-06-06
Landing Page Link  https://uk.mbt.com/modena-slip-on/?SID=2vsqfo82s9at3sg1f9dd1mt6h2&___store=uk_en&utm_source=Facebook&utm_medium=Paid&utm_campaign=F1 - UK - Unisex - Compradores Offline&utm_content=MODENA  https://uk.mbt.com/women/dress.html?utm_source=Facebook&utm_medium=Paid&utm_campaign=F1%20-%20UK%20-%20Unisex%20-%20Compradores%20Offline&utm_content=DRESS   https://uk.mbt.com/new-arrivals/sandals.html?utm_source=Facebook&utm_medium=Paid&utm_campaign=F1+-+UK+-+Unisex+-+Compradores+Offline&utm_content=SANDALS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MBT Italia are successful.

MBT Italia Creative Analysis: 

MBT Italia placed a Others ad in 2020-05-11-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MBT Italia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MBT Italia has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MBT Italia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-06  2020-05-11-2020-06-06  2020-05-11-2020-06-06
During  27 days  27 days 27 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MBT Italia ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MBT Italia, helping MBT Italia to grasp the ad data more clearly.