MARIMEKKO Background Introduction:

Marimekko is a Finnish lifestyle design brand empowering people to be happy as they are through bold prints and colours. Customer service:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MARIMEKKO has been advertising and marketing on Facebook for many years. And MARIMEKKO has placed 119 of ads on the Facebook platform in the last month. In the past few years,MARIMEKKO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MARIMEKKO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MARIMEKKO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MARIMEKKO.


1.MARIMEKKO Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Design & Fashion  Design & Fashion  Design & Fashion
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MARIMEKKO Marketing Objectives Analysis: 

MARIMEKKO has been operating in Design & Fashion for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MARIMEKKO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MARIMEKKO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enter to win!  Kevään muotia nyt –30 % Kodintuotteita –30 % 
Ad Copy Text  Register as Marimekko loyal and win your favorite fashion piece from our new collection!  Tartu ainutlaatuiseen tilaisuuteen ostaa Marimekko-uutuuksia poikkeuksellisen edullisesti. Vain verk...  Nyt sesongin kodintuotteita –30 %. Etu on voimassa Marimekon verkkokaupassa vain sunnuntaihin asti...
Link Description  The contest is for new sign ups only.  Ilmainen posti- tai kotiintoimitus kaikkiin tilauksiin.  Ilmainen posti- tai kotiintoimitus kaikkiin tilauksiin.
Website Link
Text Word Count 88  111  101
Like 14  17  47

MARIMEKKO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MARIMEKKO Top 1 ads got 14 likes. MARIMEKKO uses a sentence with the finishing touch title: “Enter to win!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MARIMEKKO shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MARIMEKKO should continue to optimize the ad content.

3.MARIMEKKO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-20-2020-05-17  2020-04-08-2020-04-08  2020-04-04-2020-04-04
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MARIMEKKO are successful.

MARIMEKKO Creative Analysis: 

MARIMEKKO placed a Video ad in 2020-03-20-2020-05-17, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MARIMEKKO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Finland  Finland
Language  English  Finnish  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MARIMEKKO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MARIMEKKO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-05-17  2020-04-08-2020-04-08  2020-04-04-2020-04-04
During  59 days  1 days 1 days 
Like  14  17  47
Share  0  0  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MARIMEKKO ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MARIMEKKO, helping MARIMEKKO to grasp the ad data more clearly.