Top Ads on MAPFRE

MAPFRE Background Introduction:

MAPFRE tu aseguradora Global de Confianza, a tu lado afrontando nuevos retos. Una empresa fiable y comprometida con más de 23 millones de clientes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MAPFRE has been advertising and marketing on Facebook for many years. And MAPFRE has placed 480 of ads on the Facebook platform in the last month. In the past few years,MAPFRE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MAPFRE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MAPFRE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MAPFRE.


1.MAPFRE Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MAPFRE Marketing Objectives Analysis: 

MAPFRE has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MAPFRE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MAPFRE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MAPFRE  50% Descuento al Contratar tu Seguro Anneydi Jiménez 
Ad Copy Text  Sabemos que no alcanzan las palabras para describir lo que significa mamá en nuestra vida. Comentá...  Cotiza tu Seguro de Auto con MAPFRE®. Descuentos hasta el 50%. Personaliza tu Seguro ¡Cotiza Ahora...  Con MAPFRE BHD, La gestión de Tu Seguro de Auto desde Casa . ¿Qué esperas?
Link Description  Sabemos que no alcanzan las palabras para describir lo que significa mamá en nuestra vida. Comentá esta publicación con el adjetivo que mejor completa la frase y participá por el sorteo de entradas para ver Aves de presa en Aero Life este 24/6 a las 19.30 hs. ¡Participá y sorprendé a mamá!  Cotiza el seguro de auto MAPFRE con excelentes coberturas para tu vehículo. Entra aquí para cotizar un seguro de automóvil para uso particular o familiar.  N/A
Website Link
Text Word Count 298  101  85
Like 279  18  304

MAPFRE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MAPFRE Top 1 ads got 279 likes. MAPFRE uses a sentence with the finishing touch title: “MAPFRE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MAPFRE shared 298 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MAPFRE should continue to optimize the ad content.

3.MAPFRE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-16  2020-05-21-2020-06-12  2020-06-12-2020-06-12
Landing Page Link;dc_trk_aid=468465006;dc_trk_cid=128491941;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR042MrMHRDUqOHxRa5xbJbzio2o1-r7pSV76oqX5njYk3EZRgV4epmGpYE,%22page_id_type%22:%22page%22,%22actor_id%22:319739934799813,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585305990,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2888846367889144%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:319739934799813,%22page_id%22:319739934799813,%22post_id%22:2888846367889144,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MAPFRE are successful.

MAPFRE Creative Analysis: 

MAPFRE placed a Image ad in 2020-06-13-2020-06-16, and got 279 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MAPFRE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MAPFRE has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MAPFRE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-16  2020-05-21-2020-06-12  2020-06-12-2020-06-12
During  4 days  23 days 1 days 
Like  279  18  304
Share  14  3  0
Comment  15  3  0

Advertising effectiveness is a direct manifestation of advertising. MAPFRE ‘s Top 1 ad received 279 likes, 14 shares, 15 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MAPFRE, helping MAPFRE to grasp the ad data more clearly.