Top Ads on MAN Latin America

MAN Latin America Background Introduction:

MAN Latin America, fabricante dos caminhões e ônibus Volkswagen e MAN. Aqui você poderá acompanhar as novidades da empresa e conhecer um pouco mais do nosso dia-a-dia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MAN Latin America has been advertising and marketing on Facebook for many years. And MAN Latin America has placed 38 of ads on the Facebook platform in the last month. In the past few years,MAN Latin America has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MAN Latin America on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MAN Latin America. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MAN Latin America.

BigSpy

1.MAN Latin America Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MAN Latin America  MAN Latin America  MAN Latin America
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MAN Latin America Marketing Objectives Analysis: 

MAN Latin America has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MAN Latin America best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MAN Latin America Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Constellation 24.280  MAN TGX MAN TGX 
Ad Copy Text  Conheça o Constellation 24.280 com nova transmissão automatizada, V-tronic de 10 marchas de série...  Se você está procurando um extrapesado com muito conforto e robustez para superar qualquer desafio...  Condições não faltam para você garantir o seu extrapesado MAN TGX.
Link Description  Seu novo Parceiro de Estrada.  Custo zero de manutenção por 3 anos.  Aproveite essa oferta e garanta seu MAN TGX
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 214  185  70
Like 286  1080  71

MAN Latin America Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MAN Latin America Top 1 ads got 286 likes. MAN Latin America uses a sentence with the finishing touch title: “Constellation 24.280”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MAN Latin America shared 214 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MAN Latin America should continue to optimize the ad content.

3.MAN Latin America Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-06-15-2020-06-17  2020-06-15-2020-06-16
Landing Page Link  https://www.vwtb.com.br/ofertas/Constellation%2024.280%20V-Tronic%20?id=10&utm_source=FaceInsta&utm_medium=Paid-Social&utm_content=BR_VW_RNG_FaceInsta_SOC_DRCT_CPM_CAI_SRB_AAF_RON_CXD_CONSTELLATION-24.280-LAL-LEAD_PD_1080x1080&utm_campaign=BR_AAF_SOC_LANCH_ND_NC_2020Q2JUN_RNG_Constellation-24280-Familiaridade&utm_term=275194781_133591388_469731191&dclid=CIjDye_1iOoCFc2glgodiL8Mxg  https://ad.doubleclick.net/ddm/trackclk/N50104.3165544FACEINSTA/B24297186.275432509;dc_trk_aid=469708852;dc_trk_cid=133517526;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://www.vwtb.com.br/ofertas/MAN%20TGX?id=7&utm_source=faceInsta&utm_medium=Paid-Social&utm_content=BR_VW_RNG_faceInsta_SOC_DRCT_CPM_CLK_SRB_TAT_RON_CXD_MAN-Varejo-TGX-Intencao-RMKT-PRODUTO_PD_1080x1080&utm_campaign=BR_TAT_SOC_LANCH_ND_NC_2020Q2JUN_RNG_MAN-Varejo-TGX-Intencao&utm_term=275126168_133520553_469750839&dclid=CPOJsvqpheoCFYbBlgodmukHlg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MAN Latin America are successful.

MAN Latin America Creative Analysis: 

MAN Latin America placed a Image ad in 2020-06-15-2020-06-17, and got 286 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MAN Latin America Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MAN Latin America has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MAN Latin America Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-15-2020-06-17  2020-06-15-2020-06-16
During  3 days  3 days 2 days 
Like  286  1080  71
Share  11  82  14
Comment  11  82  9

Advertising effectiveness is a direct manifestation of advertising. MAN Latin America ‘s Top 1 ad received 286 likes, 11 shares, 11 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MAN Latin America, helping MAN Latin America to grasp the ad data more clearly.