Top Ads on MAIF

MAIF Background Introduction:

MAIF, assureur militant engagé pour une société collaborative !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MAIF has been advertising and marketing on Facebook for many years. And MAIF has placed 91 of ads on the Facebook platform in the last month. In the past few years,MAIF has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MAIF on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MAIF. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MAIF.

BigSpy

1.MAIF Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MAIF  MAIF  MAIF
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MAIF Marketing Objectives Analysis: 

MAIF has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MAIF best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MAIF Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Assurance Habitation MAIF  Assurance Habitation MAIF Assurance auto MAIF 
Ad Copy Text  97%* des sociétaires nous renouvellent leur confiance chaque année. Pour la 16ème année, MAIF es...  Vous perdez vos clés ? MAIF fait intervenir un professionnel pour vous aider à rentrer chez vous r...  A la MAIF pour moins de 2€ /mois, choisissez l'option "assistance panne 0km"
Link Description  Formules, options, franchises au choix  Formules, options, franchises au choix  Formules, options, franchises au choix
Website Link  habitation.maif.fr  habitation.maif.fr  www.maif.fr
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 322  110  78
Like 265  30  23

MAIF Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MAIF Top 1 ads got 265 likes. MAIF uses a sentence with the finishing touch title: “Assurance Habitation MAIF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MAIF shared 322 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MAIF should continue to optimize the ad content.

3.MAIF Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-20  2020-05-28-2020-06-18  2020-05-18-2020-06-16
Landing Page Link  https://habitation.maif.fr/?xtor=AD-5746-%5BPPL_RELATION_CLIENT_AHA%5D-%5BAHA_MAIF_ENGAGES-FB%5D-%5BPPL%5D-%5BFacebook_perf%5D-%5B%5D-%5Bsocial%5D&fbclid=IwAR2W2covWEcQP4XaBO9kLDOYxmRgNBPIOJHxlCN-f_48Y3v3FG07-jnFavU  https://habitation.maif.fr/?xtor=AD-5746-%5BPPL_PERTE_CLES_V2_Filaire_AHA%5D-%5BAHA_MAIF_ENGAGES-FB%5D-%5BPPL%5D-%5BFacebook_perf%5D-%5B%5D-%5Bsocial%5D&fbclid=IwAR3YO-vxXvGPmym6BxRT8DJ4oq2nJEqznLNhgqD3j6W_4lFul0373aTQC-c   https://www.maif.fr/services-en-ligne/devis/vam/dv_accueil.action?xtor=AD-5713-%5BPPL_3_SATISFACTION_VAM%5D-%5BAUTO_RTG_AllVisiteursSite_IntAuto%5D-%5BPPL%5D-%5BFacebook_perf%5D-%5B%5D-%5Bsocial%5D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MAIF are successful.

MAIF Creative Analysis: 

MAIF placed a Image ad in 2020-05-28-2020-06-20, and got 265 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MAIF Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Algeria,France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MAIF has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MAIF Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-05-28-2020-06-18  2020-05-18-2020-06-16
During  24 days  22 days 30 days 
Like  265  30  23
Share  64  7  3
Comment  35  5  3

Advertising effectiveness is a direct manifestation of advertising. MAIF ‘s Top 1 ad received 265 likes, 64 shares, 35 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MAIF, helping MAIF to grasp the ad data more clearly.