Top Ads on MAC Cosmetics Greece

MAC Cosmetics Greece Background Introduction:

Η επίσημη M·A·C Cosmetics σελίδα στο Facebook. All Ages, All Races, All Genders.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MAC Cosmetics Greece has been advertising and marketing on Facebook for many years. And MAC Cosmetics Greece has placed 40 of ads on the Facebook platform in the last month. In the past few years,MAC Cosmetics Greece has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MAC Cosmetics Greece on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MAC Cosmetics Greece. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MAC Cosmetics Greece.

BigSpy

1.MAC Cosmetics Greece Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MAC Cosmetics Greece  MAC Cosmetics Greece  MAC Cosmetics Greece
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MAC Cosmetics Greece Marketing Objectives Analysis: 

MAC Cosmetics Greece has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MAC Cosmetics Greece best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MAC Cosmetics Greece Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Αγαπημένα M•A•C Κραγιόν Μόνο 12€!  M·A·C Cosmetics N/A 
Ad Copy Text   Ανακάλυψε τα διάσημα M·A·C Lipsticks και απόκτησέ τα με 12€ & ...  Τα νέα M·A·C Fix+ Vibes είναι εδώ για να σου φτιάξουν τη διάθε...   Ανακάλυψε τα διάσημα M·A·C Lipsticks και απόκτησέ τα με 12€ & ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.maccosmetics.gr  www.maccosmetics.gr
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 300  252  300
Like 401  3  0

MAC Cosmetics Greece Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MAC Cosmetics Greece Top 1 ads got 401 likes. MAC Cosmetics Greece uses a sentence with the finishing touch title: “Αγαπημένα M•A•C Κραγιόν Μόνο 12€!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MAC Cosmetics Greece shared 300 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MAC Cosmetics Greece should continue to optimize the ad content.

3.MAC Cosmetics Greece Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-11-2020-06-18  2020-06-15-2020-06-17  2020-06-11-2020-06-17
Landing Page Link  https://www.facebook.com/maccosmeticsgr/?_sref_=672415866648700&refid=28&_ft_=adid.23845065188080392:qid.6839821732288836046:mf_story_key.-5878071711576388516:is_sponsored.1:ei.AI@AQLQKaVKRBFZK5y4-xS-t5r54RM7yvCGYNvcxJpKQZDgVzSXLhgj6uDN4XS8Mef7Ns9hKgSby9B0olpIn1lrwPUf:top_level_post_id.672415873315366:content_owner_id_new.369071503649806:call_to_action_type.LEARN_MORE:page_id.369071503649806:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592519619:filter.h_nor:tds_flgs.3:actrs.369071503649806:page_insights.%7B%22369071503649806%22:%7B%22page_id%22:369071503649806,%22page_id_type%22:%22page%22,%22actor_id%22:369071503649806,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591963322,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B672415873315366%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:369071503649806,%22page_id%22:369071503649806,%22post_id%22:672415873315366,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.maccosmetics.gr/collection-fix-plus-vibes?utm_medium=paid_social&utm_source=facebook_instagram&utm_campaign=fix_plus_vibes_202006&utm_content=fix_plus_vibes_carousel_lal   https://www.maccosmetics.gr/products/25541/lips/lipstick-week?utm_source=facebook&utm_medium=smo&utm_campaign=daba_1d&utm_content=carousel_lipsticks_12%E2%82%AC&utm_term=prospecting_lipsticks_12%E2%82%AC

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MAC Cosmetics Greece are successful.

MAC Cosmetics Greece Creative Analysis: 

MAC Cosmetics Greece placed a Image ad in 2020-06-11-2020-06-18, and got 401 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MAC Cosmetics Greece Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MAC Cosmetics Greece has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MAC Cosmetics Greece Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-15-2020-06-17  2020-06-11-2020-06-17
During  8 days  3 days 7 days 
Like  401  3  0
Share  15  0  0
Comment  21  0  0

Advertising effectiveness is a direct manifestation of advertising. MAC Cosmetics Greece ‘s Top 1 ad received 401 likes, 15 shares, 21 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MAC Cosmetics Greece, helping MAC Cosmetics Greece to grasp the ad data more clearly.