Top Ads on MAC Clinical Research

MAC Clinical Research Background Introduction:

MAC Clinical Research is a healthcare organisation which is working to develop new and improved medications through clinical trials.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MAC Clinical Research has been advertising and marketing on Facebook for many years. And MAC Clinical Research has placed 33 of ads on the Facebook platform in the last month. In the past few years,MAC Clinical Research has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MAC Clinical Research on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MAC Clinical Research. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MAC Clinical Research.

BigSpy

1.MAC Clinical Research Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MAC Clinical Research  MAC Clinical Research  MAC Clinical Research
Page Categories  Medical Research Center  Medical Research Center  Medical Research Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

MAC Clinical Research Marketing Objectives Analysis: 

MAC Clinical Research has been operating in Medical Research Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MAC Clinical Research best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MAC Clinical Research Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Eczema + Quality of Life  Migraines. Can’t get them out of your head... Diabetes + Tingling Painful Feet... 
Ad Copy Text  MAC is looking for people with moderate to severe eczema who would like to take part in a new UK tri...  MAC Clinical Research is looking for volunteers (aged 18 - 55) who would like to take part in a clin...  MAC is looking for people who would like to take part in a new UK study researching potential new pa...
Link Description  If you are prepared to help...  With your help we can develop new medicines for generations to come  This study could help YOU and develop new medicines for generations to come.
Website Link  trials.researchforyou.co.uk  trials.researchforyou.co.uk  trials.researchforyou.co.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 158  256  126
Like 25  39  2

MAC Clinical Research Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MAC Clinical Research Top 1 ads got 25 likes. MAC Clinical Research uses a sentence with the finishing touch title: “Eczema + Quality of Life”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MAC Clinical Research shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MAC Clinical Research should continue to optimize the ad content.

3.MAC Clinical Research Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-27-2019-12-13  2019-12-09-2019-12-10  2019-07-25-2019-08-11
Landing Page Link  https://trials.researchforyou.co.uk/eczema-1/?utm_source=facebook&utm_medium=paidadvert  https://trials.researchforyou.co.uk/migraine-trial/?utm_source=facebook&utm_medium=paidadvert080a2&fbclid=IwAR3lpRKeQ7c6xpdS5wI7KDZ9pwYlUk_7sNvlbtDjy5a1wsAhp8jd4CguaI8   https://trials.researchforyou.co.uk/diabetes-059/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MAC Clinical Research are successful.

MAC Clinical Research Creative Analysis: 

MAC Clinical Research placed a Image ad in 2019-08-27-2019-12-13, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MAC Clinical Research Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MAC Clinical Research has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MAC Clinical Research Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-27-2019-12-13  2019-12-09-2019-12-10  2019-07-25-2019-08-11
During  109 days  2 days 18 days 
Like  25  39  2
Share  10  26  2
Comment  27  71  0

Advertising effectiveness is a direct manifestation of advertising. MAC Clinical Research ‘s Top 1 ad received 25 likes, 10 shares, 27 comments in just 109 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MAC Clinical Research, helping MAC Clinical Research to grasp the ad data more clearly.