Top Ads on M21 Surf

M21 Surf Background Introduction:

The best SoCal Inland Empire local surf shop. Quality surfboards for an affordable price.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

M21 Surf has been advertising and marketing on Facebook for many years. And M21 Surf has placed 7 of ads on the Facebook platform in the last month. In the past few years,M21 Surf has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for M21 Surf on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for M21 Surf. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from M21 Surf.


1.M21 Surf Top 3 Ads Basic Understanding

   top1  top2  top3
Name  M21 Surf  M21 Surf  M21 Surf
Page Categories  Surf Shop  Surf Shop  Surf Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

M21 Surf Marketing Objectives Analysis: 

M21 Surf has been operating in Surf Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. M21 Surf best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.M21 Surf Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Southern California Quality Surfboards  Southern California Quality Surfboards Southern California Quality Surfboards 
Ad Copy Text  @salnica95 with the 9'0" Shogun. Our Shogun will never disappoint you. It handles most conditions, ...  Looks like Halo enjoys our SUP as much as we do!  Summer is just around the corner, but the summer vibe is in full effect. #summervibes
Link Description  Southern California Quality Surfboards. Shortboards, funboards, fish, hybrids, longboards, paddle boards, wake surfboards, and surf gear.  Southern California Quality Surfboards. Shortboards, funboards, fish, hybrids, longboards, paddle boards, wake surfboards, and surf gear.  Southern California Quality Surfboards. Shortboards, funboards, fish, hybrids, longboards, paddle boards, wake surfboards, and surf gear.
Website Link
Text Word Count 244  48  85
Like 0  0  0

M21 Surf Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. M21 Surf Top 1 ads got 0 likes. M21 Surf uses a sentence with the finishing touch title: “Southern California Quality Surfboards”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. M21 Surf shared 244 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. M21 Surf should continue to optimize the ad content.

3.M21 Surf Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-22-2019-04-26  2019-04-24-2019-04-26  2019-04-24-2019-04-26
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by M21 Surf are successful.

M21 Surf Creative Analysis: 

M21 Surf placed a Image ad in 2019-04-22-2019-04-26, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.M21 Surf Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

M21 Surf has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.M21 Surf Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-26  2019-04-24-2019-04-26  2019-04-24-2019-04-26
During  5 days  3 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. M21 Surf ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for M21 Surf, helping M21 Surf to grasp the ad data more clearly.