Top Ads on Lychee

Lychee Background Introduction:

- 5 Brazil St. Zamalek - Gezira Club, Zamalek - City Stars Mall - Diplo, North Coast - Road 9 - Maadi - Cairo Festival City Mall - Marassi - El Gouna, Hrg

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lychee has been advertising and marketing on Facebook for many years. And Lychee has placed 67 of ads on the Facebook platform in the last month. In the past few years,Lychee has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lychee on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lychee. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lychee.

BigSpy

1.Lychee Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lychee  Lychee  Lychee
Page Categories  Smoothie & Juice Bar  Smoothie & Juice Bar  Smoothie & Juice Bar
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Lychee Marketing Objectives Analysis: 

Lychee has been operating in Smoothie & Juice Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lychee best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lychee Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sweet Potato Walnut  زبادي يوناني مخصوص من ليتشي زبادي يوناني ٢٢٥ جم 
Ad Copy Text  -  استمتع بالزبادي اليوناني المخصوص من ليتشي. اطلبها الان...   أطلب أونلاين الزبادي اليوناني دلوقتي من ليتشي (سادة - ع...
Link Description  N/A  N/A  N/A
Website Link  www.lycheeegypt.com  www.lycheeegypt.com  www.lycheeegypt.com
CTA  SHOP_NOW  SEE_MENU  SHOP_NOW
Text Word Count 503  297  282
Like 0  43  12

Lychee Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lychee Top 1 ads got 0 likes. Lychee uses a sentence with the finishing touch title: “Sweet Potato Walnut”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lychee shared 503 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lychee should continue to optimize the ad content.

3.Lychee Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-05-28-2020-06-17  2020-05-29-2020-06-16  2020-06-12-2020-06-14
Landing Page Link  https://www.lycheeegypt.com/product/rayeb-original/?fbclid=IwAR0GZwFfVFDwvGZRnpYiJ2IWVsTtJgT2CxWgHBDGlFd6aSgmycNMhOddAmM  https://www.lycheeegypt.com/product-category/dairy/signature-greek-yogurt/   https://www.lycheeegypt.com/product-category/dairy/greek-yogurt/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lychee are successful.

Lychee Creative Analysis: 

Lychee placed a Carousel ad in 2020-05-28-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lychee Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Egypt  Egypt
Language  English  Urdu  Urdu

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lychee has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lychee Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-17  2020-05-29-2020-06-16  2020-06-12-2020-06-14
During  21 days  19 days 3 days 
Like  0  43  12
Share  0  2  13
Comment  0  18  4

Advertising effectiveness is a direct manifestation of advertising. Lychee ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lychee, helping Lychee to grasp the ad data more clearly.