Top Ads on Lunya

Lunya Background Introduction:

We're reinventing sleepwear for women, by women. Our curated collection solves for specific sleep problems –– hot sleepers, cold sleepers, midnight nip slips, and wake-me-up-wedgies –– each piece designed to work together to meet your sleep needs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lunya has been advertising and marketing on Facebook for many years. And Lunya has placed 118 of ads on the Facebook platform in the last month. In the past few years,Lunya has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lunya on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lunya. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lunya.

BigSpy

1.Lunya Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lunya  Lunya  Lunya
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Lunya Marketing Objectives Analysis: 

Lunya has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lunya best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lunya Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lunya  Lunya N/A 
Ad Copy Text  Sleepwear softer than your sheets? Yes, it exists.  Boob sweat, who? Meet the sleepwear that helps you maintain a comfortable body temp.  Inhale, exhale, and drift into a more peaceful sleep with Lunya's luxurious sleepwear.
Link Description  N/A  N/A  N/A
Website Link  www.lunya.co  www.lunya.co  www.lunya.co
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 50  84  86
Like 61  576  0

Lunya Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lunya Top 1 ads got 61 likes. Lunya uses a sentence with the finishing touch title: “Lunya”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lunya shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lunya should continue to optimize the ad content.

3.Lunya Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-24-2020-06-20  2019-07-03-2020-06-17  2020-06-11-2020-06-15
Landing Page Link  https://www.lunya.co/collections/washable-silk?utm_source=facebook&utm_medium=cpc&utm_campaign=L5+%7C+ACQ+%7C+TF+%7C+CBO+%7C+CPA+%7C+US+%7C+Acquisition+Interests+%7C+Women+%7C+Washable+Silk+-+Post+ID&utm_content=Peloton+Interest+-+Washable+Silk+-+Post+ID&utm_term=4.24.20_Washable+Silk_Multi+Styles_Eclipse_Carousel_Sleepwear+Softer+Than+Your+Sheets_Women+-+Copy  https://www.lunya.co/collections/cool/products/cool-short?variant=12909070975019?utm_source%3Dfacebook&utm_medium=cpc&utm_campaign=L5+%7C+ACQ+%7C+TF+%7C+CBO+%7C+CPA+%7C+US+%7C+Acquisition+Interests+%7C+Women+%7C+Cool+Pima+Cotton+-+Post+ID&utm_source=facebook&utm_content=Sustainable+Products+%2B+Ethical+Consumerism++%7C+Cool+Pima+Cotton+-+Post+ID&utm_term=5/22+%7C+Cool+Pima+%7C+Multi+Styles+%7C+Multi+Color+%7C+Carousel+%7C+Women+%7C+Boob+Sweat&fbclid=IwAR2vLphdUmpCkjWLrGJl4G-OsQe770Hyx8_8qhmv6F3aoNGutGWdLZtPr2w   http://www.lunya.co/?utm_source=facebook&utm_medium=cpc&utm_campaign=L5+%7C+TF+%7C+STD+%7C+ACQ+%7C+DPA+%7C+Broad+Audience+%7C+US+%7C+Women&utm_content=DABA+-+In+Stock+%2B+Not+Hidden&utm_term=6.11.20+%7C+Carousel+%7C+DABA+%7C+Inhale%2C+Exhale

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lunya are successful.

Lunya Creative Analysis: 

Lunya placed a Carousel ad in 2020-04-24-2020-06-20, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lunya Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  United States,Thailand  N/A
Language  Filipino  Filipino  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lunya has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lunya Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-06-20  2019-07-03-2020-06-17  2020-06-11-2020-06-15
During  58 days  351 days 5 days 
Like  61  576  0
Share  2  22  0
Comment  2  13  0

Advertising effectiveness is a direct manifestation of advertising. Lunya ‘s Top 1 ad received 61 likes, 2 shares, 2 comments in just 58 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lunya, helping Lunya to grasp the ad data more clearly.