Top Ads on Luno

Luno Background Introduction:

The easiest way to buy Bitcoin and Ethereum

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Luno has been advertising and marketing on Facebook for many years. And Luno has placed 341 of ads on the Facebook platform in the last month. In the past few years,Luno has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Luno on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Luno. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Luno.

BigSpy

1.Luno Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Luno  Luno  Luno
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Luno Marketing Objectives Analysis: 

Luno has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Luno best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Luno Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Crypto made easy!  Crypto made easy! Crypto made easy! 
Ad Copy Text  Buy, Store, Explore and Trade!  Buy, Store, Explore and Trade!  Buy, Store, Explore and Trade!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 30  30  30
Like 19  1344  121

Luno Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Luno Top 1 ads got 19 likes. Luno uses a sentence with the finishing touch title: “Crypto made easy!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Luno shared 30 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Luno should continue to optimize the ad content.

3.Luno Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-02-2020-06-18  2020-05-20-2020-06-18  2020-04-22-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id927362479  http://itunes.apple.com/app/id927362479   http://play.google.com/store/apps/details?id=co.bitx.android.wallet

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Luno are successful.

Luno Creative Analysis: 

Luno placed a Video ad in 2020-06-02-2020-06-18, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Luno Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Nigeria  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Luno has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Luno Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-05-20-2020-06-18  2020-04-22-2020-06-18
During  17 days  30 days 58 days 
Like  19  1344  121
Share  1  35  3
Comment  14  25  5

Advertising effectiveness is a direct manifestation of advertising. Luno ‘s Top 1 ad received 19 likes, 1 shares, 14 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Luno, helping Luno to grasp the ad data more clearly.